We’ve talked a lot about social listening as a critical first step in any good social media strategy.  But why is social listening so important?

Well, you can read our new (and free) social listening e-book book to get the big picture, but in short:

Social listening is arguably the most significant technology to hit marketing since social media itself.

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Have you ever taken a day to watch self-conscious people behind two-way glass talk about your product while you sip water and eat snacks and try to determine whether there’s an easier and better way to get even more accurate and wide-ranging feedback?

Those of us with a traditional marketing background remember the days when understanding who your customer was and what they thought of you required polls, focus groups, and/or outsourcing tedious research to another firm, all of which took a lot more time and money than we wanted.  These days, the valuable customer and industry insights that used to be expensive, time-consuming and immediately historical is now real-time and easy. Social media monitoring isn’t just for marketing: you can listen for industry trends, competitive analysis, product insight, and a host of other use cases. Any time you want to know what other people are saying about something that has to do with your business, social listening is a quick and easy way to find out.

In our new social listening guide, “Listen Up: the Definitive Guide to Use Social Listening for Smarter Business,” we take a deep dive into social media monitoring. You’ll learn what it is, how to use it across your marketing organization and beyond, and why it matters.

After all, with Twitter users alone sending out an average of 400 billion tweets a day, isn’t it worth a digital ear horn?  Social media monitoring tools may not come with snacks, but you’ll save enough time and money to get your own.