Sysomos [Meltwater Social] gives us the reach, engagement and sentiment data that we’re looking for above and beyond our own channels. We’re not just interested in understanding how our own posts perform, we want to know what the larger conversation looks like.
We’ve been using Meltwater since 2017 and it’s an integral tool for our media outreach, reporting and monitoring. Meltwater is also used within our Business Development team as a research tool for new business opportunities.
In our landscape – as one of Australia’s largest festivals, with a very defined period of massive coverage, it was great to have at our fingertips a reliable and streamlined monitoring resource.
Meltwater is such a powerful platform that I feel I’ve only just scratched the surface of what it can do. The proactive support team are brilliant, and help ensure I’m making the most of it.