Meltwater is an important tool for our customer engagement and social media strategy. It enables us to share stories and effectively build relationships with our social media influencers.
We’ve been using Meltwater since 2017 and it’s an integral tool for our media outreach, reporting and monitoring. Meltwater is also used within our Business Development team as a research tool for new business opportunities.
Meltwater’s software provides the team with the tools necessary to easily monitor online and social coverage. Additionally, the Meltwater team has been extremely helpful.
Meltwater is such a powerful platform that I feel I’ve only just scratched the surface of what it can do. The proactive support team are brilliant, and help ensure I’m making the most of it.