Meltwater is an important tool for our customer engagement and social media strategy. It enables us to share stories and effectively build relationships with our social media influencers.
Our campaigns are based on market trends. We use Meltwater to evaluate what other leading brands are doing before deciding how to align ourselves to global trends and remain in the forefront.
Meltwater’s software provides the team with the tools necessary to easily monitor online and social coverage. Additionally, the Meltwater team has been extremely helpful.
Meltwater is a great platform. The app is particularly great for news addicts like me who want to know as soon as an article has landed. We love being able to see things like share of voice when we’re talking to teams around Trade Me.