Prior to Meltwater, we found oversight of our media reach difficult to ascertain. Meltwater changed this and ensured all new processes and products were streamlined, fast and efficient.
Meltwater makes life easy every day. We receive a daily email alert of media coverage for each client and this helps us with reporting (e.g. reach, share of voice etc.). These metrics show clients how PR impacts their business in a meaningful way.
Meltwater is such a powerful platform that I feel I’ve only just scratched the surface of what it can do. The proactive support team are brilliant, and help ensure I’m making the most of it.