Content Marketing = Art + Science: INFOGRAPHIC
Content Marketing is a fairly new term on the marketing front, and one that causes my Mom to scratch her head when I try to explain what I do for a living. My normal elevator pitch is: “Content marketing is the combination of digital marketing and creative – we’re producing creative content with a solidly articulated business goal, strategy and KPI’s behind it.”
This didn’t make too much sense to my mom, really, but anyone who’s been in digital marketing for awhile seems to understand that explanation. A picture is worth 1000 words, however, so when we ran across this content marketing infographic, I figured it was worth a share (and yes, I’ll send it to my Mom too). This infographic is actually a great example of good content marketing (here’s more on how to put together a great infographic), put together by a company that makes content marketing management software.
I will note here that I saw Adam Savage of “Mythbusters” fame give a talk called “Enlightened Views on Art & Science” at SXSW earlier this year, and his talk focused specifically on the art in science and the science in art. That being the case, it would seem that he’s uniquely suited to a job in content marketing if that whole Mythbusters thing doesn’t work out…