A global giant. A homegrown champion. An unwavering challenger.
The race to be crowned winner of the ridesharing war in Southeast Asia is still wide open.
The competition is fierce, with Uber and Grab jostling for top place and Go-Jek’s rampant growth and rider acquisition in Indonesia. Meltwater explores some of the key factors that are driving consumers’ decisions.
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- Tactics employed by brands to ensure long term loyalty
- Issues that are major concerns for riders
- The effectiveness of advertising in local markets
- The impact of social media engagement on brand sentiment