Predictions 2015: Brand Protection and Crisis Preparation Will Mitigate Social Risk
Protecting your brand is just as important as creating it.
Social media pays off, as long as you can avoid having your brand associated with a crisis or privacy breach.
While more companies are adopting social media, most will not invest in the right social efforts. In this report, Forrester discusses how to lay the foundation for a strong—and safe—social media presence.