Top 11 Instagram Accounts Leading Their Industries
One of the most fascinating things about Instagram is that the cream always rises to the top. Everyone is looking for the next account to inspire them, entertain them, or teach them something new, and yesterday’s popular influencer can quickly be replaced by tomorrow’s powerful voice. It’s an endless game of attention, and the eyeballs go to the accounts providing their audience members with the most value–every single day.
If you are looking for some new accounts to follow on Instagram, look no further. Each one of the following influential accounts have carved out a niche for themselves by working hard to share something valuable, helpful, motivational, or unique with their audience. These accounts are not specific to any one category, but rather show the breadth of opportunity on platforms like Instagram for aspiring influencers to build a loyal following.
Quite possibly the only voice more passionate in the entrepreneurship space than Gary Vaynerchuk, Andy Frisella is the CEO of a portfolio of companies totaling over $100M in revenue, one of which being the nutrition powerhouse brand, 1st Phorm International. It’s his personal brand and podcast, The MFCEO Project, and his relentless passion for entrepreneurship that has landed Frisella’s name amongst other top-tier business thought leaders and motivational speakers. Frisella’s core message? If you say you want success, you’ll never get it. Stop talking and start working.
Crowned the “Dan Bilzerian” of the cannabis world, Big Mike is the CEO of Advanced Nutrients, a plant nutrition company intended for growers that rakes in over $90M a year. But Big Mike’s vision for the budding market is his most impressive quality, helping him accomplish over 50 industry firsts and establish himself as a leading voice. Boasting over one-million followers on Instagram, Big Mike combines his lavish lifestyle with business motivation.
How do you make a video go viral? Ask the guy who has made too many viral videos to count. With over a billion (yes, with a B) views under his belt, it’s safe to say millennial Julius Dein has found a video formula that works: combine his love for magic tricks with candid videos of people’s reactions out in the real world.
If there’s one industry that comes with a huge amount of risk, it’s fashion. To build a profitable fashion business is extremely difficult, but digital-savvy brand Fashion Nova has effortlessly positioned themselves in the market by targeting an extremely specific audience: trendy young females that want to wear what celebrities wear, without spending a fortune. With over 6.8M followers on Instagram and daily outfit ideas for young fashionistas, this is one clothing brand to watch closely.
In the same way people wish they had bought simple but blindingly obvious domain names back in the early days of the Internet, the same is happening now with social media handles. @Travel capitalized early, and has since built a beautifully curated page of some of the world’s most stunning travel destinations. Looking for ideas for your next vacation? This is a good place to start.
How do you turn yourself into a thought leader and build real influence for yourself? If you’re not following the online publication Influencive, you’re missing out on an extremely valuable resource. In a world where having a personal brand has become the single most valuable thing an aspiring entrepreneur could have, this Instagram account does everything from share powerful messages focused on personal and business growth, to let you follow around Inc. 500 entrepreneur, @briandevans, via Instagram Stories as he gathers insight from the world’s top thought leaders and big brands.
What’s the market opportunity for curated meme accounts on Instagram? Massive. With over 2.1M followers and an astounding level of engagement, @weedhumor is one of many accounts realizing the possibility of building an audience around one thing and one thing only: relatable humor. There’s a lesson here to be learned for anyone looking to build an audience. You have to speak directly to the type of person you want following your content.
If you want to learn how to become a successful writer in the modern age, take a page out of the Nicolas Cole’s playbook. 3x top writer on Quora, Inc. columnist and over 20M views on his online writing to date, he has been crowned in 2017 as “one of the Internet’s most popular writers.” It’s his Instagram, however, that peels back the layers and shows what the day to day looks like for this entrepreneurial writer. Sharing personal stories, lessons learned along the way, and the mentality driving him toward his goal of a NYT bestseller, you will find yourself beyond motivated by this rising star.
Quite possibly the king of “edu-tainment,” Tai Lopez has built a jaw-dropping audience around his flashy lifestyle mixed with an endless thirst for knowledge. Made famous for combining Lamborghinis and books, his Instagram account has turned into a motivation machine, encouraging followers to learn the art of business and simultaneously participate in his weekly giveaways and contests. Where else can you learn about entrepreneurship and potentially win a car or a stack of cash on Instagram?
What do you do when you’ve secured an extremely popular but simple social media handle? If you’re entrepreneur Branden Hampton, you leverage it to build your own personal brand. Ranked as the #1 social media influencer by Forbes, this Instagram account is a close look at the life of a hustler. As the owner of several other massively popular (and extraordinarily simple) social handles, Hampton has built himself a digital empire and become a leading voice in the social media space.
From ballerina to fitness model and social media queen, Casey Martin is a must-follow for anyone looking to up their fitness game in 2017. From lifestyle motivation to workout videos, modeling shots mixed with thought-provoking captions, sometimes all you need to get yourself to the gym is a reminder of what you’re working towards.