Estimating the Real Value of Public Relations

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Putting a Dollar Value on PR

Social media has made PR more important that ever. But determining the ROI of PR—and justifying our budgets—continues to be a point of contention for many of us.

That’s why Meltwater invited Forbes contributor and PR veteran Robert Wynne to weigh in. Download his e-book to explore various approaches for estimating the value of public relations and find out why he thinks advertising value equivalency is the simplest (and best) one.

On-Demand Webinar: 5 Steps to Pump Up Your PR Campaigns

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In this webinar replay co-presented and moderated by PR News, you’ll get hands-on tips and advice on how to use a media intelligence platform to produce smart, data-driven PR campaigns, as well as a big picture look at how technology has evolved to meet the needs of today’s PR pros.With the help of technology-based PR solutions it is possible to execute well-informed, customized PR campaigns on time and on budget, resulting in higher quantity and quality of media coverage.

Here are the Five Steps to Smarter PR Campaigns you’ll learn about:

  1. Monitor intelligently to understand your industry’s media environment
  2. Craft a thoughtful PR strategy to deliver the right message to the right audience
  3. Plan media relations tactics to focus on efficient and effective outreach
  4. Engage meaningfully to drive relevance and reach
  5. Measure what matters to understand and present your PR campaign results

Register and learn how Meltwater’s technology solution can help you maximize the quantity and quality of earned media coverage, while developing stronger media relations to deliver measurable business results.

Speakers

PRNewsSpeakers

Five Steps to Smarter PR Campaigns

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This ebook offers hands-on tips and advice on how to use a media intelligence platform to produce smart, data-driven PR campaigns.  With the help of a PR solution it is possible to execute well-informed, customized PR campaigns on time and on budget, resulting in higher quantity and quality of media coverage.

  • Monitor Intelligently to understand your industry’s media environment
  • Craft a Thoughtful PR Strategy to deliver the right message to the right audience
  • Plan Media Relations Tactics to focus for efficient and effective outreach
  • Engage Meaningfully to drive relevance and reach
  • Measure What Matters to understand and present your PR campaign results

Download the guide now to learn how technology solution can help you maximize the quantity and quality of earned media coverage, while developing stronger media relations to deliver measurable business results.