The Savvy PR Pro’s Guide to Media Intelligence

Media Intelligence Cover

Everyone’s got opinions—but which ones matter? For a PR pro today, keeping up with what journalists, bloggers, and customers are saying is complicated. Influencing them is even more complicated. Measuring results can seem impossible.Find out how modern media intelligence connects media monitoring to engagement and measurement—and enables PR pros to reinvent their roles as brand spokespeople in the age of social media.

Our new guide includes:

  • Real-world examples of companies that are amplifying their messages in unexpected ways
  • Expert tips on making the most of your PR efforts—and dollars
  • Tweet-worthy insights on creating corporate communications that are targeted, engaging, and measurable

The Savvy Social Media Maven’s Guide to Media Intelligence

Cutting through the noise to find the real measure of your brand’s reputation is more challenging than ever. Because it’s harder to see where your brand stands, it’s also more difficult to create an effective messaging program—and prove its success to your higher ups.Read our latest e-book to learn how you can be more deliberate in your approach, and measure what matters.

You’ll get:

  • Step-by-step advice on integrating media intelligence into your day-to-day planning and execution of social media initiatives
  • Real-world examples of how companies are navigating the wild world of social media and amplifying their messages
  • Tips on proving the success of your programs

The Marketing Generalist’s Guide to Media Intelligence

Media Intelligence Cover

Are you a renaissance generalist managing the whole of your communications program? This guide will redefine the notion of media intelligence, and tell you why it matters in your day-to-day. It also includes practical applications to help you both improve and understand your performance.Read our latest e-book to learn how you can be more deliberate in your approach, and measure what matters.

You’ll get:

  • Step-by-step advice on integrating media intelligence into your day-to-day planning and execution of social media initiatives
  • Real-world examples of how companies are navigating the wild world of social media and amplifying their messages
  • Tips on proving the success of your programs