Forrester Report – The Right Way to Measure Social Marketing

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The Right Way to Measure Social Marketing

Measuring social marketing is hard. If you’re going to invest time (and budget) in social media, you need to make sure you can show ROI. In this report, you will learn how to effectively measure social marketing using the customer life cycle. Key takeaways include:

  • How to measure social marketing using the customer life cycle
  • How, when, and where to reach out to your audience
  • How to pick the right metrics to measure marketing success

Forrester Report – Track Your Brand Health With Social Media

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Track Your Brand Health With Social Media

Why create customer surveys when you can listen to what your customers are saying in real-time? Reboot your brand health tracking and find out how brands are using social media listening tools to:

  • Understand brand value
  • Detect shifts in the market
  • Make course corrections for the business

This report includes case studies and best practices on using social media to better understand your customers, your competitors, and ultimately your brand.

Forrester Report – Build and Protect Your Brand on Social Media

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Predictions 2015: Brand Protection and Crisis Preparation Will Mitigate Social Risk

Protecting your brand is just as important as creating it.

Social media pays off, as long as you can avoid having your brand associated with a crisis or privacy breach.

While more companies are adopting social media, most will not invest in the right social efforts. In this report, Forrester discusses how to lay the foundation for a strong—and safe—social media presence.