Accidents happen. A crisis can strike at any moment. It’s impossible to predict every outcome. When your brand is in crisis, it’s easy to shut down and not respond. Nowadays, no response is the wrong response.
Join us and learn from Meltwater’s Social Media Manager, Hannah Curran and Public Relations Manager, Christopher Roy Correa as they share their decades of experience helping both Fortune 500 and Inc. 500 companies alike address, manage and overcome crises.
Interweaving social media and public relations strategies, they’ll share how to:
- Steer the conversation
- Research before reacting
- Separate trolls from clients
- Effectively apologise
- Put the right keywords in place for trend spotting
- Use social listening to get a pulse on public sentiment