On-Demand Webinar: 11 Lessons That PR Professionals Need to Learn in a Digital World

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11 Lessons That PR Professionals Need to Learn in a Digital World

How do you translate a new digital communications trend into a workflow for winning influencers over and connecting with customers? Jeff Bullas is here with practical advice on how to achieve PR success by:

• Using data to reinvent everything from sending press releases to measuring the impact of your message
• The kinds of pitches that work best for engaging your audience
• Real-world examples for benchmarking everything you do and proactively improving results

About the Speaker

jeff bullas
Jeff Bullas is a social media marketing blogger, keynote speaker, digital strategist, consultant, and bestselling author.

Jeff is a Forbes Top 10 social media influencer and a Global #1 content marketing influencer, who learned the secrets to growing web traffic without paying Google or Facebook a cent. He works with companies and communications executives to optimize their online, personal, and company brands with digital content and social media marketing. In spring 2016, he was named #1 global Digital Marketing Influencer by Onalytica.

11 Lessons That PR Professionals Need to Learn in a Digital World

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11 Lessons That PR Professionals Need to Learn in a Digital World

Keeping up with new trends in PR sometimes requires learning new lessons—and sometimes it requires unlearning old ones. Jeff Bullas walks us through real-world examples for using data and the latest communications technology to:

  • Reinvent every aspect of PR from sending press releases to measuring the impact of your message to winning over influencers
  • Fine tune PR and marketing messages to better engage your audience
  • Benchmark everything you do to quantify your results—and improve them