Infographic: Why Use Infographics in Digital Marketing?
From Facebook, Instagram, and Google, a digital marketer usually works on numerous platforms. In this profession, having to stay on top of the multitude of available channels means having to keep up with the trends that each medium entails.
When it comes to marketing on the World Wide Web, the use of infographics is an emerging trend that’s changing how we share, curate, and organize online information. A visually compelling marketing medium, an infographic is an efficient way of putting together images, text, and design to create a content that tends to be shared across an array of online platforms.
If you are on the fence of whether or not to integrate infographics into your digital marketing initiatives, here are the 6 reasons that might convince you of its importance.
#1 – It helps boost SEO
About 2 million pieces of online content are created every day. Thus, without a sound strategy for content creation, you can never get good and authoritative links. A good link portfolio is invaluable to SEO as it equates to a better search engine position and more people visiting your website.
#2 – It attracts people’s attention better
We are naturally visual beings. That means we are more likely to be captivated by images rather than by a big chunk of text. In fact, about 90 percent of data that goes to our brain are visual. Thus, if you want to draw more attention on platforms like Pinterest, Instagram, and Snapchat, an infographic would help a ton.
Aside from the fact that 40 percent of people responds better to visual aids than plain text, the attention span of today’s consumers is getting shorter, so rather than reading every word, people tend to simply skim through contents.
#3 – It has the potential to go viral
Did you know that tweets containing infographics are retweeted 832 percent more than the standard tweets? In addition to that, Slideshare found out that online users are three times more likely to share infographics than documents on their social handles, giving your content an opportunity to go viral.
Want more? If you’re ready to use infographics in digital marketing, take the time to evaluate your long-form content, transform it into infographics, and drive your content message home.
This article was written by Jomer Gregorio from Business2Community and was legally licensed through the NewsCred publisher network.