On-Demand Webinar: Crisis Comms in the Age of Social Media


Crisis communications has entered a whole new complex arena in today’s world of influencers and big data. Someone who has come to understand these complexities quite well is John Bailey, Managing Director for Ketchum Singapore.

John was deployed to Thailand for three months after the Indian Ocean Tsunami and more recently was part of the Ketchum team advising the senior management of Malaysia Airlines on their response to the disappearance of flight MH370, a crisis unprecedented in aviation history.

In this webinar, John will discuss:

  • The impact crises have on companies, brands and individuals
  • The influence of Social Media
  • What do people expect of companies (and leaders) in a crisis
  • What does success in crisis look like
  • “Best Practice” in crisis communications

This will all be illustrated by multiple examples from the recent past, from a range of different industries, and will contain practical advice for helping any organisation be prepared to respond quickly and effectively to any crisis situation.

On-Demand Webinar: Don’t let your Brand be Crisis

Don't let your brand be crisis WBN

Accidents happen. A crisis can strike at any moment. It’s impossible to predict every outcome. When your brand is in crisis, it’s easy to shut down and not respond. Nowadays, no response is the wrong response.
Join us and learn from Meltwater’s Social Media Manager, Hannah Curran and Public Relations Manager, Christopher Roy Correa as they share their decades of experience helping both Fortune 500 and Inc. 500 companies alike address, manage and overcome crises.
Interweaving social media and public relations strategies, they’ll share how to:
  • Steer the conversation
  • Research before reacting
  • Separate trolls from clients
  • Effectively apologise
  • Put the right keywords in place for trend spotting
  • Use social listening to get a pulse on public sentiment

On-Demand Webinar: How to Leverage Instagram to Maximise Your Marketing

http://learn.meltwater.com/rs/486-VOS-157/images/Master Instagram Marketing.png

Master Instagram Marketing: Learn how to use the latest Instagram updates to your advantage

Struggling to keep up with your Instagram marketing efforts?

In this webinar you’ll learn which updates are most important:

• The algorithm
• Desktop access
• Ads
• And more!

We’ll show you how these changes can propel your business ahead of your competition and generate more revenue.

On-Demand Webinar: 11 Lessons That PR Professionals Need to Learn in a Digital World


11 Lessons That PR Professionals Need to Learn in a Digital World

How do you translate a new digital communications trend into a workflow for winning influencers over and connecting with customers? Jeff Bullas is here with practical advice on how to achieve PR success by:

• Using data to reinvent everything from sending press releases to measuring the impact of your message
• The kinds of pitches that work best for engaging your audience
• Real-world examples for benchmarking everything you do and proactively improving results

About the Speaker

jeff bullas
Jeff Bullas is a social media marketing blogger, keynote speaker, digital strategist, consultant, and bestselling author.

Jeff is a Forbes Top 10 social media influencer and a Global #1 content marketing influencer, who learned the secrets to growing web traffic without paying Google or Facebook a cent. He works with companies and communications executives to optimize their online, personal, and company brands with digital content and social media marketing. In spring 2016, he was named #1 global Digital Marketing Influencer by Onalytica.

On-Demand Webinar: 5 Steps to Pump Up Your PR Campaigns


In this webinar replay co-presented and moderated by PR News, you’ll get hands-on tips and advice on how to use a media intelligence platform to produce smart, data-driven PR campaigns, as well as a big picture look at how technology has evolved to meet the needs of today’s PR pros.With the help of technology-based PR solutions it is possible to execute well-informed, customized PR campaigns on time and on budget, resulting in higher quantity and quality of media coverage.

Here are the Five Steps to Smarter PR Campaigns you’ll learn about:

  1. Monitor intelligently to understand your industry’s media environment
  2. Craft a thoughtful PR strategy to deliver the right message to the right audience
  3. Plan media relations tactics to focus on efficient and effective outreach
  4. Engage meaningfully to drive relevance and reach
  5. Measure what matters to understand and present your PR campaign results

Register and learn how Meltwater’s technology solution can help you maximize the quantity and quality of earned media coverage, while developing stronger media relations to deliver measurable business results.