
11 Lessons That PR Professionals Need to Learn in a Digital World
How do you translate a new digital communications trend into a workflow for winning influencers over and connecting with customers? Jeff Bullas is here with practical advice on how to achieve PR success by:
• Using data to reinvent everything from sending press releases to measuring the impact of your message
• The kinds of pitches that work best for engaging your audience
• Real-world examples for benchmarking everything you do and proactively improving results
About the Speaker

Jeff Bullas is a social media marketing blogger, keynote speaker, digital strategist, consultant, and bestselling author.
Jeff is a Forbes Top 10 social media influencer and a Global #1 content marketing influencer, who learned the secrets to growing web traffic without paying Google or Facebook a cent. He works with companies and communications executives to optimize their online, personal, and company brands with digital content and social media marketing. In spring 2016, he was named #1 global Digital Marketing Influencer by Onalytica.

In today’s technology-fueled and socially-networked communications ecosystem, our core challenge as marketers stem from the same place that opportunity does: Big Data. Making sense of the noise around us in order to inform and measure our efforts requires two things: an understanding of engagement across channels, and a sophisticated social search engine. In this on-demand webinar, attendees will learn:
- How technology has changed the modern messaging landscape
- Why engagement is the #1 KPI of today’s communications programs
- How to harness the power of Big Data media intelligence to inform better, more strategic marketing efforts
- How to use social listening across the business organization
About the Speaker
This webinar is led by none other than our very own Leslie Nuccio. Her background:
- Digital marketer, storyteller and writer who has piloted social, community and brand marketing programs for both B2C and B2B companies for the past 15 years
- Leslie is a firm believer in the power of dialogue to create valuable and lasting brand attachment, and is typically hard-pressed to find any advertising that wouldn’t be made better with the addition of a monkey