Secrets of a Trend Spotter, Revealed

Trend Spotter ebook

Do forecasters all sit in a room together and decide what the next trend will be and how to impose their will on the population at large?

Not quite. Their tools are the same ones PR pros use every day—media monitoring and social listening.

Read our latest ebook and learn how to:

  • Spot trends and align your message to them
  • Position your brand as one to watch
  • Create a trend or two of your own

About the Speaker
Janna Stark is an independent trend consultant based in Los Angeles. She works with companies in a multitude of industries, helping them figure out how to take their brand to the next level. Recent collaborations include, Verizon, Hasbro and El Silencio Mezcal. Before venturing out on her own, she worked for two Paris-based trend agencies, Peclers Paris and Promostyl.

Social to Scale: How to Build a Serious Social Media Program

Social to Scale ebook

Social to Scale

How to Build a Serious Social Media Program

If you’re stuck in the position of creating and maintaining a social presence for your business but aren’t being given the resources or budget you need, you’re not alone.

Read our step-by-step guide on building a social media program the right way—with clear, step-by-step guides on how to:

  • Set goals, priorities, and budgets
  • Define roles and make a case for headcount
  • Get the rest of your company involved
  • Show value to your executives

In-Sourcing Your Content Creation

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Don’t Outsource Content Creation—In-Source It!

A complete step-by-step guide to using team members companywide to in-source content development:

  • Recruit expert voices from within the company
  • Create a content development process that non-writers will enjoy
  • Show team members they are valued for their insights

Modern Marketing in the Boardroom

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Modern Marketing in the Boardroom

Learn how to build marketing momentum by getting the support of your c-suite and boardroom.

  • Establish clear, far-reaching strategy in perfect alignment with finance, sales, product, HR, and other departments
  • Build a team with all the skills necessary for modern, data-driven marketing
  • Anchor your reporting in performance metrics, competitive analysis, and benchmarking

Media Intelligence for Crisis Communications E-Book

crisis comm ebook

Media Intelligence for Crisis Communications

Listen. Measure. Respond.

When a brand crisis hits, your most important asset is media intelligence. Don’t wait for all hell to break loose to get up to speed on the latest media intelligence tools and best practices for handling a crisis in the age of social media.

Here’s a glimpse of the topics our crisis management ebook covers:

  • Setting up alerts to ensure you’re the first to know that a crisis is building
  • Practicing smart social listening so you can check the media’s pulse and your community’s reaction as crisis unfolds
  • Gathering real-time insights so you can mitigate damage to your brand and avoid something similar from happening again

Media intelligence will serve you well any day of the week, but during a crisis it is indispensable.

Make a Powerful Impression with Statistics


Make a Powerful Impression with Statistics

A great statistic adds substance to almost any marketing conversation. Learn how to use stats in every aspect of your PR and marketing program, including:

  • Planning your strategy
  • Communicating your message
  • Showing results

11 Lessons That PR Professionals Need to Learn in a Digital World

11 Lessons That PR Professionals Need ebook cover

11 Lessons That PR Professionals Need to Learn in a Digital World

Keeping up with new trends in PR sometimes requires learning new lessons—and sometimes it requires unlearning old ones. Jeff Bullas walks us through real-world examples for using data and the latest communications technology to:

  • Reinvent every aspect of PR from sending press releases to measuring the impact of your message to winning over influencers
  • Fine tune PR and marketing messages to better engage your audience
  • Benchmark everything you do to quantify your results—and improve them

How to Be a Top PR or Marketing Intern

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How to Be a Top PR or Marketing Intern

Walk into your internship knowing what it takes to make an impression—and ready to show off key skills:

  • Writing press releases that will stand out from the rest (using our handy template!)
  • Researching brands, industries, and audiences
  • Building the media lists your manager will undoubtedly ask you for

Industry Report: Fast Food and Quick Service

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Industry Report: Fast Food and Quick Service

Explore insights into millions of conversations about the top 20 brands in fast food:

  • How does a brand’s popularity with consumers compare to its popularity in the media?
  • Who are the key media influencers for the industry and for each brand?
  • Who started a viral conversation around your brand, and how could you have responded? And more.

The Keys to the Kingdom: Making Your Marketing Team More Data-Centric

crisis comm ebook

The Keys to the Kingdom: Making Marketing More Data-Centric

Drive Marketing Performance and Measure Success

Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.

But what are the right KPIs? And how do you access the right data to use them effectively?

Our e-book on data-driven marketing answers these questions and more. You’ll get an in-depth look at:

  • KPIs for Comms, Digital, and Customer Marketing Specialists
  • Tools you can use to measure these KPIs
  • Techniques for reporting performance and success in meaningful, visually engaging ways

The Communication Pro’s Guide to Influencer Marketing

The Communication Pro’s Guide to Influencer Marketing

The Communication Pro’s Guide to Influencer Marketing

Recent research shows that consumers trust influencers more than they trust the information coming from a brand. Now more than ever, your message is competing with traditional media, word-of-mouth, online reviews, blogs, and more.

What can you do to ensure your customers and prospects know who you are and why your products and services are better than the competition?

It’s time to leverage influencers in your content for maximum impact.

Here we look at some examples of brands that are getting it right and provide expert advice on working with the right influencers to improve your PR and content marketing. Learn how to:

  • Find the right influencers and get them to work with you
  • Make the most of those relationships once you’ve established them
  • Measure the success of your influencer programs

Unlocking PR’s Potential with Content Marketing


PR, meet Content Marketing.
Content Marketing, meet PR.

Content marketing creates a lot of buzz and engagement, which is exactly what all PR pros are trying to accomplish. Find out how PR and content marketing can work together to build your brand and expand your reach.

Erika Heald, VP and Head of Content at Highwire PR, outlines how adopting a content marketing approach can help you:

  • Align all your messages
  • Create opportunities to reach influencers
  • Provide measurable results