4 Ways to Use Social Media Beyond Marketing

4 Ways to Use Social Media Beyond Marketing

Dhariana Lozano
8 April 2016

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact with customers both directly and indirectly. We have a front row to candid, public conversations, and troves of audience data that can be used to create a better experience for the customer.

Here are 4 ways to use social media beyond marketing

Product Development

If your business is based on a physical product, take into account any positive or negative comments to help you develop your next crowd pleaser. Which leads me to…


Feedback on anything. Ask your customers questions about what they didn’t like, what they want to see, where you can improve and create surveys related to your product. Your audience is a gold mine of information, all you have to do is ask!

Extend the Life of Content

Social media is a perfect way to extend the life of evergreen content, or give you ideas to refresh old pieces. Use networks like Twitter to link back to older content pieces that provide info that is still relevant (remember to switch up the messaging!). You can also fill content gaps with older content. Take a look at the social chatter happening in your audience – you may have an old piece that may just need a few statistics updates and new graphics to share.

Testing & Borrowing Content for Offline Initiatives

If your company put together a great video or created an infographic that got a lot of buzz, use it offline! Test commercials on YouTube or Facebook, include online testimonials in brochures, use that popular infographic for conference materials. Not all digital content will cross over – but looking at what you already have could make your job a little easier.

Using social tools for product feedback, customer service, community engagement, and content strategy can multiply your company’s efforts, ultimately adding to your bottom line.

It appears your social media manager needs to add a few more bullet points to her to-do list.

This article was written by Dhariana Lozano from Business2Community and was legally licensed through the NewsCred publisher network.

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