PR Solutions

Smarter Public Relations

Maximize the reach and relevance of earned media coverage, while developing stronger media relations to deliver measurable business results. Meltwater PR solutions help public relations and marketing communications professionals build brands and drive growth by effectively engaging media influencers. Built on the Meltwater online intelligence platform, our PR solutions combine superior global media monitoring and analytics with better-targeted media outreach.  From planning to execution to analysis, Meltwater PR solutions help you get better results from your PR campaigns.

Online Media Monitoring

Capture the news that impacts your business and improve your company's image in the global press and social media with online media monitoring. Meltwater’s PR solutions help you understand what people are saying about your company and your industry. Keep track of your competitors’ activities. Monitor breaking news and identify opportunities to boost the impact of your communications. In our increasingly connected world, it is critical to stay well informed of events affecting your business. Meltwater online media monitoring PR solutions enable a daily review of more than 190,000 global online news sources and millions of social media sites in more than 80 languages. Create more effective PR strategies and campaigns by staying on top of the news.

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PR Campaign Strategy

Increase the efficiency and effectiveness of your PR campaigns. Reach more readers with more relevant stories by developing a data-driven PR campaign strategy that ensures your pitch is effective. Meltwater PR solutions help you at every stage of the PR strategy process. Develop a clear profile of your target audience. Create a story angle that will attract their attention. Find the most relevant communications channels to reach them. Meltwater’s PR solutions give you the context you need to develop a smarter PR campaign strategy.

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Media Relations

Increase the quality and quantity of earned media coverage with stronger media relations. Meltwater PR solutions help you identify the journalists that are actively writing on your topics, so you can design a more targeted media list. See what each journalist has recently written and gain insight into their work preferences and career to improve your pitch. Meltwater PR solutions help you build your brand and drive growth by nurturing deeper relationships with influential journalists and bloggers.

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PR Measurement

Gauge the reach and relevance of your campaigns with reliable PR measurement from Meltwater PR solutions. Evaluate the response to your stories to refine your message. Assess coverage by media channel to improve your targeting. Social media has magnified the impact of public relations and made earned media coverage more important than ever. Meltwater PR solutions provide an objective understanding of the impact of your PR campaigns in both news and social media. Measure how many were exposed to your message. Understand how you influenced the conversation. Make fact-based budget decisions using objective PR measurement insights to increase public relations ROI.

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Reputation Management

Support your reputation management program with PR solutions that identify compliments and criticisms in the news and social media. Evaluate key themes to determine your best response. Identify opinion leaders who can support your brand. Develop targeted plans to mitigate risk and correct misinformation. Use sentiment analysis to monitor changes in your reputation. Meltwater PR solutions help you improve your reputation management programs, so you can better defend and enhance brand equity.

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