Menu
Close
« Return to Social Media Blog

Social Media Blog

How often should you post on Facebook?

How often should you post on Facebook?  Hmm...

How often should you post on Facebook? Hmm…

How often should we post on Facebook? Is there a magical number?

While every brand has its own formula for resounding success, on average your company should post at least 1 – 2 times per day on your Facebook page.  As follows are four good reasons to keep the content flowing.

1. They might like you, but it’s all about the newsfeed

After a user has liked your page (or chosen to follow it), the user will probably never visit your Page again.  According to multiple studies, 90 – 95% of fans never return to a page after they like it.

This means that the biggest (and perhaps only) opportunity you have to influence and engage with your followers is via their Newsfeed. And how are you going to get into your followers’ Newsfeeds? Via posts!

2. Facebook’s Newsfeed algorithm rewards engagement

To decide what goes in the user’s Newsfeed, Facebook uses an algorithm which evaluates over 1 million different factors.  Those factors are constantly changing, but Facebook says that “Our goal is to show the right content to the right people at the right time so they don’t miss the stories that are important to them.”

I know, that’s not very specific.  Here’s what you need to know:

  • Establishing a good relationship with followers where they often like, share and comment on our posts influences our placement in that user’s Newsfeed. The better the relationship we have with a user, the more likely it is that our posts show ups in this user’s Newsfeed.
  • User engagement on our posts also influences how many other people see that post. The more users that get involved in a post (e.g. likes it, share it), the more users will see the post.
  • All stories in the users Newsfeed are fairly new: it is a Newsfeed, after all. If you have posted something yesterday, it’s unlikely your followers will see your post today (unless your post engaged a lot of users, which give it a bump), since their Newsfeed is full of newer stories from friends, groups and other Pages.

3. Different followers log in at different times

Let’s say you publish a new post on Facebook in the morning. The majority of your followers that are logged in that morning will probably see this post, but what about those users who don’t log in until the evening?  Because the newsfeed rewards newness, chances are that your AM post is going to get pushed down by newer stories from their community.  So, it’s not only important to post at least twice a day, but also to make sure that you post on Facebook when your fans are online.

4. The statistics tell us a story

The data doesn’t lie: Pages that publish posts more often have more active followers. And with more active followers, posts get a higher reach.  And with higher reach, your page will get more likes.  It’s a snowball effect, and to prove this hypothesis, earlier this year I analyzed some of our data on LikeAlyzer.

LikeAlyzer - posts per day

To run this study, I took a deeper look at 25,000 different Pages and how often they posted.  Here is what I found:

  • Pages that post between 1.5 – 2 new posts per day engage (on average) twice as many users as Pages that posts once or twice per week.
  • Pages who post once per day engage almost 10% of their followers.

Caveat Poster: Quality before quantity

social listening guide

If you’re looking to learn more about how to know what your audience will find compelling, check out our latest (and free!) e-book.

While frequency is important, it’s not more important than the quality of your content. You should never post more than 1x per day if you can’t provide any value to your followers.  Nobody likes a spammer and less quantity with higher quality is better than high quantity with lower quality.  On Facebook, you are never better than your last post and if that post is a bad one, users will choose to unfollow you.

So, to sum up: Post regularly (if you have the content, at least once per day), experiment with different types of content to see what your unique followers like the best, make sure that your followers engage with your posts, and post when your followers are online.

If you’re interested in learning more about how to figure out what sort of content is useful to your community, check out our newest e-book on social listening.

Want more Facebook marketing tips? Like us on Facebook!

7 Responses to “How often should you post on Facebook?”

  1. Geo George says:

    The best practice and it really worked well during my Loyalty days is to create as posts many as possible and fine craft and post the best among them only on FB – exclusively only 1 post per day and at a predictable time say 10:00 am EST for America. Anything tactical or to counter a viral wave can be exceptions but ensure not more than 10-15 exceptions in an year . Its also ideal you take weekend breaks – a brand with an annual FB posts of around 250 is optimal in B2C world. Twitter posts can be a bit more frequent but anything more than 2 per day is a complete no no unless you are a news channel or in stockmarket buzzz

  2. […] has shown that handles that make 1-2 Facebook posts a day get the most engagement. My recommendation is to make one post in the late morning/early afternoon […]

  3. […] some data that supports this idea. It shows that pages that post more regularly have significantly higher […]

  4. […] How often do you post on Facebook? While the exact frequency depends on a number of factors, you should probably post more often. The exception is if you’re posting several times each day already; in this case, you may be flooding your audience with posts to such an extent that they block you from their consciousness, even if they don’t block you from their feeds. […]

  5. […] How often do you post on Facebook? While the exact frequency depends on a number of factors, you should probably post more often. The exception is if you?re posting several times each day already; in this case, you may be flooding your audience with posts to such an extent that they block you from their consciousness, even if they don?t block you from their feeds. […]

Leave a Reply