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Five Steps to Smarter PR Campaigns

Maximize the Quantity and Quality of Earned Media Coverage

Screen Shot 2013-03-06 at 3.10.07 PMThis booklet, Five Steps to Smarter PR Campaigns, offers hands-on tips and advice on how to use a media intelligence platform to produce smart, data-driven PR campaigns.  With the help of a PR solution it is possible to execute well-informed, customized PR campaigns on time and on budget, resulting in higher quantity and quality of media coverage.

  1. Monitor Intelligently to understand your industry’s media environment
  2. Craft a Thoughtful PR Strategy to deliver the right message to the right audience
  3. Plan Media Relations Tactics to focus for efficient and effective outreach
  4. Engage Meaningfully to drive relevance and reach
  5. Measure What Matters to understand and present your PR campaign results

Download the guide now to learn how technology solution can help you maximize the quantity and quality of earned media coverage, while developing stronger media relations to deliver measurable business results.