Meltwater Reach is democratizing the search engine marketing process for small and mid-sized businesses. The Meltwater Reach platform utilizes the same cutting-edge technology that only the largest companies could previously afford, eliminating the percentage-based fees and monthly charges. For a fraction of the cost, Meltwater Reach delivers a level of transparency that demystifies the process of pay-per-click analysis, enabling a better return on investment through hyper-local targeting of advertisements.

Meltwater Reach users also have an added benefit—a dynamic range of consultative services. The Meltwater Reach team tailors its service to meet the needs of each client, whether through an initial training to get the client up and running on their own, or through a full-service consultancy, helping users build and optimize campaigns and developing content to maximize the effectiveness of their ad spend.

Product Overview

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• Quickly and easily replicate high performing elements between differently targeted campaigns
• Expand keyword inventory in bulk using 10 different keyword tools
• Automatically add converting long-tail queries to your keyword list

• Apply new keywords to many campaigns at the same time with a single click save to campaign button
• Set a target CPA, CTR or other performance metrics and let algorithm based bid policies do the bulk of the work
• Modify keywords in bulk by setting parameters for a campaign to edit, pause or increase bids across Google, Yahoo and Bing simultaneously

• Advanced tracking features give you the data needed to properly run and optimize your campaigns
• See user specific data like city, country and IP

• Pull user generated content from the tracking system to better understand and target your customers
• Schedule customized reports to be sent out automatically and save time formatting bulky excel sheets

• Optional consulting packages to help you utilize the platform to its maximum potential
• Leverage Meltwater expertise to organize campaign structure, define strategy and recommend optimal spend levels
• Consultancy at a fraction of the cost of traditional agency fees