PR Campaign Management

The media world is changing rapidly. Journalists frequently change beats and are covering a broader range of topics. Traditional media contact databases have a hard time keeping up-to-date on the latest changes. Plus, it can be difficult to find contacts based on details other than broadly defined subjects and a restricted list of keywords.

These limitations make maintaining an up-to-date, accurate press list a time-consuming challenge for public relations professionals. It can often result in news being sent to reporters who are not interested.

However, cutting-edge search technology is helping to improve the media database experience. With the use of Natural Language Processing capabilities, Meltwater Press can now evaluate current coverage, enabling users to find the journalists who are writing on specific topics now to ensure that communications hit the right targets every time.