Meltwater Press Media Contacts Software Details

Meltwater Press is a Web-based service for building dynamic, targeted media contact lists. It requires no specialized hardware, software or extensive training. The service can be accessed from any Internet-enabled computer or mobile device, enabling users to build media lists and send out media releases from virtually any location.

Meltwater Press indexes more than 1 million new articles a day and, through Natural Language Processing technology, it extracts keywords and phrases that define main themes in the coverage.

Users of Meltwater Press then type in a search term, which is matched to this coverage to produce a list of journalists ranked by their relevance to the topic.

Once media lists are created, users can distribute an unlimited number of press releases, media advisories, pitches and other content to exactly the right target—significantly improving the possibility that the news will be covered.

Meltwater Press also provides analytical tools that help public relations professionals track open rates and evaluate the coverage they receive as a result of these pitches.