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Client Testimonial

FXFOWLE Architects uses Meltwater News

FXFOWLE Architects

Founded in 1978, FXFOWLE Architects is an architectural, planning, and interior design firm with offices in New York, Washington, DC and Dubai.

“Prior to Meltwater News, the firm did not have a clipping service and relied on the Marketing/PR Department to search newspapers, magazines, and the Web to retrieve articles that feature the firm and/or its projects.

Due to staff availability, it was impossible to monitor the firm’s press coverage on a regular schedule or retrieve every article that featured the firm and/or our projects. We had to allocate specific time each week for staff to manage this process. Quite often, the firm’s monitoring needs were sidelined due to other pressing projects and requests that needed immediate attention.

We no longer have to monitor the news ourselves, cut clips out of newspapers or magazines – Meltwater News does all the work for us! At anytime, we can run reports, print articles, and monitor our press coverage for any particular day or month. We can even translate all our foreign press coverage into English.

We utilize News Reports which help us organize our press coverage, whether weekly, monthly or quarterly, and allow the PR Department to share those reports with the firm in a cohesive, comprehensive and thorough manner. We even have a Meltwater Newsfeed on our Splash page to share our media placements and press coverage to visitors on our web site.

Meltwater News is fantastic! Not only does Meltwater make my job easier, it keeps me organized and on top of our press coverage. I have recommended the service to several of my colleagues in the architecture/design industry.”

Brien McDaniel
Director of Public Relations