Client Testimonial

Boyden World Corporation is a global leader in the executive search industry with more than 70 offices in over 43 countries.

The organization needed a way to see and track media placements around the world, and to see what the impact of those efforts might be. For example, before using Meltwater News, the company wouldn’t have known that a press release put out over the wire in the United States would get interest from foreign publications.

The service is used to show senior management the results of its PR and marketing investment over the course of any given time period. It also helps ongoing media outreach efforts because marketing executives fully understand the global recognition and perception of the firm. Boyden’s Vice President of Global Marketing Gray Hollett has received outstanding service from his Meltwater contacts in New York.