Client Testimonial

Altera's programmable solutions enable system and semiconductor companies to rapidly and cost-effectively innovate, differentiate and win in their markets.

“Prior to engaging with Meltwater News, Altera was looking for a way to qualify the results of our Public Relations efforts. Our primary method was only based on the quantity of media exposures generated. Our needs were to add credibility to our efforts worldwide in a timely manner. We did not have the capabilities nor resources to quantify our PR efforts, let alone qualify them.

We presently utilize the Meltwater News services for tracking daily exposures worldwide. Additionally, we use the service to analyze our news coverage based on identified Top Tier sites as well as worldwide regions. With this data we are able to present to upper management on a regular basis a useful metric that justifies our PR activities. This extends beyond just a number of exposures to what is beginning to be a measurable and credible resource.

We have been using the Newsfeed and Analytics services from Meltwater News for about a year, which we have found more valuable almost daily. We have renewed these services as are looking forward with great anticipation to using the Newsletter service beginning next year.

As we continue to explore the functionality of Meltwater News capabilities, we’ve found the services invaluable. It’s more than day-to-day value, but longer term. As a department we submit quarterly reports of our PR activities to upper management and without Meltwater News services it would be impossible to supply the quality of information that we are now presenting.”

Jim Adams
PR Manager