Meltwater News Media Monitoring and Analytical Tools

Technology is radically transforming the media monitoring market. Gone are the days of physical newspaper clippings, which were costly, took too much time to manually sort and often were last week's news by the time they arrived.

In a global marketplace—where 24-hour news cycles and exclusive online content are vital for day-to-day business—search technology is giving companies the power to find exactly the information they need, when they need it.

Online media monitoring offers a number of benefits to any organization, regardless of size. With the flexibility of online media monitoring, everyone—from the CEO to a junior PR staffer, from the executive vice president of sales to the head of R&D—can quickly and easily stay abreast of the latest trends, get an insight on what competitors are doing and track what's being said about their business. Online media monitoring also helps organizations measure their media coverage to evaluate the success of their marketing and public relations programs and ensure they are receiving the best return on their investment.