Meltwater News Media Monitoring Product Details

Meltwater News' online media monitoring service is comprised of four key components, which enable users to securely access, analyze and distribute customized search results from any Internet-enabled computer or mobile device.

Global Media Monitoring

Meltwater News delivers relevant, real-time search results with the industry's most robust online media monitoring database.

• Tracks more than 115,000 global news sources in 190 countries and 100 languages
• News sources include major news outlets, trade publications, local and regional journals, weekly newspapers, tenders, influential blogs, as well as TV and radio transcripts
• Strong international focus, providing users with foreign character search capability in 25 languages ensures thorough and in-depth results
• Instant translation to and from English and 15 other languages
• Easy-to-use interface enables users to quickly build Boolean searches to receive pertinent and critical information while filtering out irrelevant noise

Analytics

Meltwater News offers both quantitative and qualitative analytical capabilities, delivering statistical analysis across diverse parameters, from outlet type to geographical regions. With Meltwater News, users can examine:

• Coverage – quantify and contextualize the amount of coverage your organization receives during a specified time period to evaluate the success and measure ROI of marketing and PR campaigns
• Product & Brand – analyze how products are performing and your brand is resonating with its intended audience by measuring coverage in the media
• Prominence – more granular analysis of stories enables users to determine the prominence of their brands and products within a single story, and discern the business value behind its mention
• Resonance – discover how your message is traveling across various media outlets, both regionally and globally. By doing so, you can measure whether your message is reaching intended targets, and identify key trends to gain control of how your message is delivered in the media
• Tone – evaluate if your coverage or media response is positive, negative or neutral
• Exposure – Meltwater's integrated viewership data enables users to get an in-depth look into the quality of exposure and the online audience numbers their coverage receives
• Topic and Trend – identify changes and developments in an industry, as well as new sources, to implement more effective communications strategies and campaigns
• Competition – analyze competitors to identify their strengths and weaknesses, and gain a better understanding how they stack up against other brands and products across the globe

Newsfeed

Meltwater News enables customers to build customized newsrooms and newsfeeds that:

• Increase traffic to Web site and enhance brand exposure among targeted audiences
• Deliver information to intranets for local or global internal communications
• Highlight positive coverage from press releases and consumer-generated content
• Manage website content and uploads articles at a click of a button
• Provide RSS feeds for employees, investors, suppliers, board members, journalists and the general public

Newsletter

Meltwater News offers a newsletter tool for building customized, corporate-branded newsletters designed to keep executives, employees, partners and investors updated on relevant news.

Meltwater News is mindful of all copyright laws and regulations, making sure that all reports produced using our solutions adhere to these standards.