Meltwater Buzz Social Network Tracking Product Details

Meltwater Buzz Social Network Tracking

Meltwater Buzz is a social media monitoring tool that enables you to track discussion on a comprehensive—and ever-expanding—list of social media sites, including:

• Blog postings and comments from 200 million individual blogs
• Twitter and other microblogging platforms
• Social networks, including Facebook, MySpace, LinkedIn, Ning, Bebo and Orkut
• Forums
• Product reviews
• Video and photo sites, such as YouTube, Flickr, Vimeo

Meltwater Buzz is a SaaS solution that can be easily accessed from any Web-enabled device. Searches for keywords can be quickly set up and refined to ensure the most relevant results for each user's specific needs.

Setting Meltwater Buzz apart from other online search solutions is its integrated analysis capabilities. Meltwater Buzz analytical tools enable users to:

• Identify social media influencers who have the greatest reach
• Show daily volume of keyword mentions to measure impact of marketing and messaging
• Pinpoint in which social media the hot topics are being discussed the most
• Discover themes
• Isolate demographics data
• Develop even more granular reports for targeted marketing and communications programs

This data can then be exported into XML, HTML, XLS and TXT format for further customization and reporting.

Meltwater Buzz also provides one-on-one consultations with consultants experienced in the social media space to ensure that users are getting the maximum benefit from their social media monitoring.