Meltwater Buzz is an innovative social media monitoring tool that enables comprehensive tracking and analysis of user-generated content on the web. Extending Meltwater's highly regarded news tracking capabilities, Meltwater Buzz enables users to monitor more than 200 million blogs, micro-blogs, social networks, forums, video and photo websites, product reviews and other social media sites to gain a better understanding about end-user sentiment on hot topics, new products, companies and the competition.
Unlike other keyword search engines on the market today, Meltwater Buzz provides robust analytical tools to help users discover the most relevant information and derive actionable, real-time data via customizable charts and graphs. With this information, clients can make well-informed decisions about ways to better engage their customers, develop effective grassroots marketing campaigns and manage brands in an efficient, cost-effective manner.
Product Overview
- The "Current Buzz" page gives an overview of what is being said about your brand online right now
- Instantly see the number of postings combined with the sentiment
- View the major themes and the media spread, or reach, of the postings
- By linking directly to the source, you can engage with bloggers and interact and educate the market place
- Understand the social media landscape through analyzing company-related keywords, individual products, competitors or general industry issues
- Have total control over the sources and time periods being analyzed
- The service is fully interactive, and by clicking on a single blue bar of daily coverage, you are taken directly to the social media picked up for that day
- Theme Graphs show what the most commonly used terms are in conjunction with the corporate brand, products, competitors or industry issues being monitored
- Meta-data allows you to drill down to statistics behind your coverage and discover whether your marketing strategy has reached or influenced the proper demographic for your target market
- Identify the gender and age groups of your brand advocates, or those of your competitors
- Actionable data is one click away by clicking on the relevant sections of the interactive graphs
- Identify influencers that mention your brand name, company or industry most often so you can integrate yourself into relevant conversations
- Interact directly with your biggest brand advocates, competition or those who share common industry interests
- Sentiment analysis indicates how many positive vs. negative mentions of your brand, or a competitor brand, exist for a given time period
- Graphs are interactive, allowing you to drill down to relevant content
- Compare products, brands, competitors and generic industry terms in order to find the relevant share of voice
- Compare across the number of postings, media spread, demographics, geographical distribution and even sentiments
