Social Media Monitoring

Meltwater Buzz Listen Module

Gain new insights about your company, customers and competitors by tapping into more than 300 million social media conversations with the Meltwater Buzz Listen social media monitoring module.  Discover the most meaningful conversations for your business with filters by topic, social media channel, language, and geography. Understand social conversation volume, sentiment, and trends.  Track ongoing conversations for immediate engagement and research historical discussions going back six months.  The Meltwater Buzz Listen social media monitoring module helps you understand the conversations that are important to your social community before, during and after your social marketing campaign.

Features You'll Like

  • MBuzz Listen PageEliminate social media noise to find the specific social conversations that are relevant to your business with sophisticated search-based social media monitoring.
    • Search Deep – Use keywords to identify specific topics of conversation that are important to your social community, such as brands names, competitors, industry phrases, acronyms, social hash-tags, celebrities, trending topics, etc. The Meltwater Buzz Listen module’s search-based social media monitoring lets you dig deep into the social media chaos to target the most relevant conversations using precise Boolean logic.
    • Search Wide – The Meltwater Buzz social media monitoring platform collects millions of social media posts daily from Twitter, Facebook, blogs, forums, reviews, and more. As new social sites emerge, they are added to the database. Posts are archived for up to six months to provide broad social media coverage across the web and over time.
  • Meltwater Buzz social media monitoring saves you time by capturing all the social conversations that are relevant to your business, while helping you focus on the most interesting daily discussions. Save your keyword searches to monitor ongoing conversations.  Then, follow the daily flow with search filtering, daily reports and alerts.
    • Search Filtering - Focus in on specific discussions with ad hoc filtering of search results by new keywords, social media channel, conversation sentiment, language and geography.
    • Email Reports – Receive daily, weekly or monthly email reports for each of your searches that include the latest mentions and detailed social analytics, such as volume trend, sentiment analysis, spread by social media channel, geographical distribution and themes cloud.
    • Daily Alerts – Get notified when the conversation takes off by setting up alerts based on the volume and sentiment of mentions.
  • MBuzz Media Spread GraphUnderstand the precise impact of your social media marketing campaigns on the social conversation. Search-based social media monitoring allows you to capture conversations before, during and after your campaigns. Based on this data, you can use Meltwater Buzz social media analytics to create colorful charts that establish historical baselines, track campaigns in real-time, and measure campaign success across key performance indicators.
    • Volume – Monitor the reach of social conversations about your company, brands, campaigns, competitors, and industry.
    • Media Spread – Track the location and spread of the conversation on Twitter, Facebook, blogs, forums, comments, and media sharing sites.
    • Sentiment – Understand the tone of the conversation as positive, negative or neutral.
    • Themes Cloud – Analyze the underlying topics of conversation and drill down to the individual messages to find new conversations to monitor, content to share and campaign ideas.
    • World Map – View a conversation's distribution by country.
  • MBuzz DashboardThe Meltwater Buzz Listen dashboard provides a quick social media monitoring overview of each social conversation.
    • Top Search Results – Most recent comments and posts
    • Brandometer – A graphical meter of overall conversation sentiment
    • Sentiment Trend – Recent volume of positive, negative and neutral opinions
    • Themes Cloud – Most frequent topics of conversation
    • Media Spread – Conversation volume by social media channel
    • Dashboard Filters – Focus on specific social media channels, languages and locations.
    With one click, you can drill down into each chart to reveal the detailed conversations and community members who are participating in them.
  • Identify interesting content to share with your community using targeted social media monitoring. By automatically tracking topics of conversation that are interesting to your social community, Meltwater Buzz social media monitoring eliminates hours of work each day to make curating fresh content easy and efficient.
    • Create highly-targeted searches by topic
    • Receive daily morning reports of interesting posts
    Combining the Meltwater Buzz Listen and Engage modules makes curating content even more efficient by allowing you to share it directly as you find it without the need to log into your Facebook or Twitter account.