Build brands and drive revenue with the Meltwater Buzz social media marketing software-as-a-service. Built on the Meltwater online intelligence platform, the Meltwater Buzz social media marketing suite combines deep social media monitoring and analytics with efficient social engagement. Meltwater Buzz customers deploy more effective social marketing campaigns and develop stronger brand relationships across large communities to deliver real social media ROI.
“Meltwater Buzz is accessible, simple to use, and produces information in an easily managed format. It has helped us to develop a three-stage strategy of listening, understanding and engaging, and given us the ability to track and measure the key conversations in our space. For us, that’s absolutely critical in today’s business environment.”
Shaun Fagan, User Engagement Marketing Manager
iSOFT Group, Ltd. (now known as Computer Sciences Corporation’s healthcare group)
United Kingdom
Cultivate Vibrant Social Communities
Turn conversations into customers and customers into advocates. The Meltwater Buzz social media marketing software suite enables a complete lifecycle approach to social community management that helps marketers cultivate vibrant social communities with intelligence and ease. Discover social conversations that are relevant to your business. Engage social influencers on Facebook and Twitter. Facilitate word-of-mouth through creative social marketing campaigns. And, develop a firm understanding of complex social communities and social marketing campaign performance with deep social analytics.
Social Media Monitoring
Gain new insights about your company, customers and competitors by tapping into more than 300 million social media conversations with the Meltwater Buzz Listen social media monitoring module. Discover the most meaningful conversations for your business with filters by topic, social media channel, language, and geography. Understand social conversation volume, sentiment, and trends. Track ongoing conversations for immediate engagement and research historical discussions going back six months. The Meltwater Buzz Listen social media monitoring module helps you understand the conversations that are important to your social community before, during and after your social marketing campaign.
Social Media Engagement
Manage social media engagement efficiently across large social communities from multiple Twitter and Facebook accounts. Immediately join any conversation you discover by responding to tweets and comments. Organize customers, influencers and other important social community members into groups to streamline social media engagement with your target audiences. Schedule your communications to create structured social media marketing campaigns that drive word-of-mouth throughout your community. The Meltwater Buzz Engage module simplifies social media engagement, so community managers can focus on social media marketing over social media technology.
Social Media Analytics
Understand the precise impact of your social media marketing campaigns on the social conversation. Search-based social media monitoring allows you to capture conversations before, during and after your campaigns. Based on this data, you can use Meltwater Buzz social media analytics to create colorful charts that establish historical baselines, track campaigns in real-time, and measure campaign success across key performance indicators.
Case Studies
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