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Meltwater Upgrades Social Media Marketing Suite to Deliver Real Social ROI

Meltwater Buzz 3.0 Provides Greater Insight and Efficiency to Cultivate Vibrant Social Communities

San Francisco — March 4, 2013Meltwater, a leading provider of online intelligence solutions, today announced an upgrade to Meltwater Buzz, its flagship social media marketing suite. Meltwater Buzz 3.0 helps social media marketers efficiently monitor and engage in social conversations across large communities and execute campaigns that deliver real marketing ROI.

“Trying to monitor millions of social conversations and engage thousands of social influencers at a personal level is a huge challenge,” said Joel York, Executive Director of Marketing and Product for Meltwater. “As we move from traditional monologue marketing to social dialogue marketing, there is a clear need for an efficient, social mission control console. Meltwater Buzz helps marketers build social communities and create campaigns that drive viral word-of-mouth for real social ROI.”

Moving from Monologue to Dialogue Marketing with Scale
Meltwater Buzz 3.0 provides key improvements that help social media community managers efficiently move from monologue to dialogue marketing and execute more effective social media marketing campaigns.

  • An all new user experience for increased efficiency
  • New community analytics to measure and grow social communities
  • Comprehensive analytics upgrade for clearer insights across social conversations and social media channels

For marketers that are evaluating social community management solutions, a free trial of Meltwater Buzz 3.0 is available on the Meltwater website at http://meltwater.com/free-trial.

Meltwater will also be conducting Meltwater Buzz 3.0 demos at the South by Southwest Conference in Austin, Texas (March 10-13) and Social Media World Forum in London, England (March 18-19). Meltwater staff members will be on-site to provide free brand analysis reports.

About Meltwater
Meltwater helps businesses drive growth and build brands. Meltwater’s online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand their markets, engage their customers, and master the new social business environment. With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise.
http://www.meltwater.com