International Table Tennis Federation (ITTF)

3D-green-round-LTable Tennis has always had a surprising side. Back in the 1970s, the “Ping Pong diplomacy” between USA and China paved the way for President Nixon’s historic visit to China. More recently, fans of Blur will know that the pop band always tour with their own table, and Academy Award winner Susan Sarandon, has opened...

Continue reading

Percy & Reed Social Media Creates Leads

PERCY-REEDAnna Sharples, Brand Manager for celebrity hairdresser Percy & Reed, reveals how Social Media creates leads and is at the centre of their marketing strategy. “We use Meltwater as a market research tool to learn more about our current customers, monitor our celebrity brand ambassadors and capture new leads using Facebook competitions.” 5 Million Re-Tweets...

Continue reading

UNICEF Canada

UNICEF social listeningUNICEF is one of the world’s best-recognized charities and has one main goal: to save children’s lives. In order to achieve this important mission, UNICEF Canada recognizes the huge opportunity that social media presents and the role it can play in helping children. “In order to save children’s lives we really need to be engaging...

Continue reading

The Midcounties Co-operative – Social Media Lead Generation

logoThe Midcounties Co-operative has been using social media to listen and talk to existing customers as part of a digital marketing strategy for a long time.  Recently, however, the team has taken innovate steps to successfully impact lead generation and turn conversations into new customers. Neil Hardy, Head of eCommerce explains “We’re a co-operative based...

Continue reading

UK Sports Association

Unknown“Meltwater creates opportunities to boost our awareness. By tracking news about disability sport, we remain at the forefront of the conversation and continue to drive the objectives of the UKSA for the success of our athletes. ” Tracey McCillen, Chief Executive, UK Sports Association

Continue reading

Danone

danone baby nutritionDanone Baby Nutrition represents Cow & Gate, the number one baby feeding brand in the UK, and Aptamil, the infant formula specialists with over 30 years experience in infant nutrition. Sarah Pursey, Regulatory Affairs Officer at Danone Baby Nutrition, explains how using Meltwater to monitor online news, helps keep the organisation ahead of the curve...

Continue reading

Earth Hour

earth hourAccording to a recent study, Hong Kong has the worst light pollution in the world. Environmentally-aware residents are keen to reduce their city’s carbon footprint by participating in Earth Hour, the largest global, symbolic mass participation event mobilizing people to take action on climate change.  Started by the World Wide Fund for Nature (WWF) in...

Continue reading

Jebsen

jebsen logoYou may not have heard of Jebsen & Co but you will recognize some of the brands they carry in Greater China. Companies such as Porsche, Champagne Bollinger, Casio and Pentax have partnered with Jebsen for distributing their products in China for the past 20 years or more. Clearly, Jebsen has been crucial to the...

Continue reading