Ariba’s corporate communications team uses Meltwater News PR solutions to shape and hone communications campaigns and messages, helping the company maintain their market-leading position. Ariba is able to better track competitor announcements and statements to ensure they are positioned in the best possible light. The company’s corporate communications team improved media relations by reacting in real-time to articles and stories being posted by journalists within their influencer network.
Ariba makes business commerce as easy as consumer commerce, helping their clients thrive. By utilizing the Meltwater News suite, Ariba found a simple, cost-effective tool for tracking press coverage and market news that’s as relevant to the in-house team as it is to their communications agency.
About Ariba
Ariba has grown to become the world’s leading provider of collaborative business commerce solutions. Born of an initial idea to create a better solution to the costly and paper-intensive process of buying goods and services, Ariba provides solutions in Spend Management, Invoice Management, Payment Management, and Contract Management. Ariba now provides over 500,000 companies – including more than half of the Fortune 500 – with a solution for better commerce.