Apple’s Fall season has been less-than-stellar from a social sentiment perspective, and social media channels have been lit up with everything from rants about U2 to competitor ad campaigns. This is bad news for Apple, of course, but it’s also good news: if people didn’t care, they wouldn’t bother talking about it. Apple’s rocky September...Social Listening
September 25, 2014
Social Listening
Apple’s Fall season has been less-than-stellar from a social sentiment perspective, and social media channels have been lit up with everything from rants about U2 to competitor ad campaigns. This is bad news for Apple, of course, but it’s also good news: if people didn’t care, they wouldn’t bother talking about it. Apple’s rocky September...
September 17, 2014
Social Listening
We’ve talked a lot about how social listening can be used to inform business efforts across your organization, so it was great to run across this infographic from Diagramified and see those tips… well, diagramified. Here it is: Social listening has been a hot topic across the globe as of late; in South Africa, for example,...
July 28, 2014
Public Relations Blog
In today’s world of constant news bombardment, happening 24/7 on our social media feeds — Twitter, Facebook, Instagram and so on — it has become the norm that social media plays an ever-constant and major role in it and this is true for us in PR, too. (Can you think of anyone who has not...
June 18, 2014
Social Listening
Twitter is having a very good World Cup. The micro-messaging giant has taken advantage of its worldwide reach and insane amounts of social data by actually sharing that data with the rest of us, in uniquely engaging ways that have this digital marketer tipping my hat to them. Here are a few of the...
June 16, 2014
Social Listening
Social Listening for Small Business Social listening tools run the gamut from free to paid, but they follow the same adage as most things in this world: you get what you pay for. That being the case, I’ve seen a lot of discussions on LinkedIn Groups and the like wherein people debate whether or not...
April 4, 2014
Social Listening
March Madness (which extends into April – it’s madness, I tell you!) is heating up with the Final Four showdown tomorrow night. When I did my Sweet 16 picks based on nothing but chatter volume, I definitely expected to do better than I did last year: the team I picked to win it all last...
March 26, 2014
Social Listening
March Madness is upon us, and as someone who went to a basketball school (Georgetown), this is a month wherein I’m well-accustomed to the hand-wringing and forehead-slapping that happen when a team that was seriously supposed to win that game messes up your entire bracket. And so, this year, I decided to let March Madness...
January 24, 2014
Social Listening
Justin Bieber made headlines and dominated the Twittersphere yesterday and today with news of his arrest in Miami. Bieber was arrested for drag racing in a yellow Maserati through a residential neighborhood in Florida, and has been making the most of his headline-jacking by smiling beatifically for his mug shot and waving happily to fans as...
January 10, 2014
Social Listening
Unless you live in one of the rare U.S. states that’s been seeing some unseasonably high temperatures (yes, I was out hiking in a tank top over the holidays – please don’t hate me because I live in the San Francisco area, though; just check the rent prices on craigslist and you’ll feel better), you’ve...