Social Dialogue Marketing -> Social Conversations I’ll get right to the point: When “audience” becomes “community,” “message” becomes “conversation.” Conversation is reciprocal, because dialogue is reciprocal, and social media is a dialogue marketing medium. In order to start and participate in a meaningful, reciprocal social conversation, you have to think about what your community will find most...- Get A Demo
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Five Steps to Smarter PR Campaigns
Five Steps to Smarter PR Campaigns offers hands-on tips and advice to produce a smart, data-driven PR campaign while developing stronger media relations.
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Meltwater was a proud sponsor of Social Media Marketing World 2013 last week in San Diego. This conference brought together a Who’s Who of social media gunslingers for an in-depth discussion of social media marketing strategy, tricks and tips for taming the wild west of social. The top 11 insights we came away with are...
Social Communities | The First C In our social media blog series digging into The 4 C’s of Social Media Marketing, we’ve discussed social listening as the foundation of a strong social strategy. Once that strategy is set, campaigns come to life by engaging target social communities in conversation, rather than broadcasting a message at...
Meltwater is thrilled to announce its newest Big Data-ing social intelligence suite, Meltwater Luvv®!* Meltwater’s online intelligence capabilities are already used by 20,000 clients worldwide for insight into online media (Meltwater News) and social media (Meltwater Buzz). Now, the Meltwater approach to Big Data can find the Luvv of your life! Meltwater’s proprietary Luvv algorithm...
Social Analytics Infographic Working for a social analytics company that measures gazillions of sources on the Internet is pretty interesting. The big deal about Big Data is that social listening gives Marketers the opportunity to move away from a monologue marketing model and to a social dialogue marketing model in order to jump-start word of...
Social Dialogue Marketing & Word of Mouth If a tweet falls in a forest and no one is around to share it, does it make a sound? The short answer is: nope. If your content isn’t shared socially, it simply isn’t social marketing. As social media marketers, driving word of mouth is our only goal....
Social Listening | The Signal, The Noise Being the largest interactive conference in the world with more than 25,000 attendees, South by Southwest (SXSW) in Austin, Texas brought together a wide variety of industry professionals united in the spirit of education, debate and – as evidenced by social listening we did to pull SXSW data – a...
The interactive portion of SXSW 2013 has ended, with Austin making way for the music fans. The 2013 SXSW Infographic summary below gives you a good idea as to what folks were twittering about, as measured by our Meltwater Buzz social media monitoring software. Grumpy Cat upstaged all the human keynotes to be the most talked-about...
As you can see from the Day 4 2013 SXSW infographic below, Grumpy Cat upstaged all the keynote speakers to be the most-talked-about mammal of the day. Although she’s gone home already, Tardar Sauce (the cat’s real name) has been making a big splash here at SXSW, impressing international audiences more than anyone else who’s made an...