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marketingminds featured imageFriday 13th is notorious for being an unlucky day, but not for us! We was fortunate enough to be joined by Marketing and PR gurus who assembled on #MarketingMinds chat to shed light on the topic of the week- Community Management. Here are the chat insights, a little late we know but hey, our industry…

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Screen Shot 2015-02-23 at 9.26.56 AMI had several marketers as clients while I was living in the PR agency world, but I honestly didn’t understand what marketers did for a long time. In my five months at Meltwater, I’ve met some seriously ambitious marketers who are constantly looking for a way to make the greatest impact. They work together with…

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shutterstock_223323460Are you managing most or all of the marketing roles in your organization? Nonprofits, small business and startup marketers all have something in common: not enough time or resources. But never fear: here are 4 tips to help.   The Curse of the Marketing Generalist After years of doing nonprofit marketing, I ran into a…

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shutterstock_212592565The sports industry are pros at creating social media campaigns that further shoot athletes into stardom, encourage great changes in society and ensure sponsors are hot on their heels. We’re firm believers in giving credit where credit is due, so let’s take a look at a few top examples of sports social campaigns and the…

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social businessSocial News Is A Media Must In the age of social media democratization, news distribution is no exception.  Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles…

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marketingminds featured imageOnce again #MarketingMinds chat proved itself to be a pool of information last Friday, as industry professionals joined to discuss social media ROI. Social media ROI is a topic our industry is often challenged with and baffled by, so we encouraged participants to shed light on the topic and help us prove to our bosses…

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marketing automation social mediaAs a small business owner, you probably feel as if your time is stretched to its limits. With so many tasks to complete, you might see your marketing efforts fall by the wayside. Marketing automation changes this, giving your time back to you and a much-needed boost to your marketing. These tools let you schedule…

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Meltwater Crowdsight Australian Open 2015It was a scorching hot summer of tennis when the first of the great tennis grand slams, #AusOpen, took place in Melbourne. The tournament could only be described as epic, with Novak Djokovic and Serena Williams battling Andy Murray and Maria Sharapova to win their respective singles titles.  We decided to take a look at the…

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The Patriots and their PR team might want Deflategate to go away, but the topic won't die so easilyThe Patriots and their PR team most assuredly want to bench Deflategate, but the crowd is keeping it alive Usually, the week leading up to the Super Bowl is a great PR week for the two teams playing.  But this year the Patriots are having a rough go. The “Deflategate” scandal just refuses to… well, deflate.…

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