Menu
Close

Social Media Blog

social listening infographicWe’ve talked a lot about how social listening can be used to inform business efforts across your organization, so it was great to run across this infographic from Diagramified and see those tips… well, diagramified.  Here it is: Social listening has been a hot topic across the globe as of late; in South Africa, for example,...

Continue reading

Brand DevelopmentIf you weren’t lucky enough to visit Cleveland for Content Marketing World’s annual extravaganza, don’t worry: the top takeaways from Kevin Spacey and our own Christine Oneto (whose wrap-up will grace the blog on Monday) have saved you the flight. One of the most interesting things about setting content strategy, to my mind, is something that...

Continue reading

mobile commerce Twitter buy buttonIs Mobile Commerce the Future of Social Media? Twitter has been making some bold moves lately in order to provide value to its advertising partners (read: increase revenue).  First there was the “Flock to Unlock” feature that allows brands to gate content pending engagement; then they announced “Flight School” to train marketing agencies as to...

Continue reading

content marketingAs someone who spent a lot of my career in what was called Community Marketing back in the heyday of the first Internet boom (the big difference being that online communities were closed, gated and moderated – message boards were the primary place your brand’s community communicated), it’s occurred to me many times that Content Marketing, as...

Continue reading

nonprofit social marketingI’ve done a lot of volunteer nonprofit work in my private life, and I’ve worked with several 501(c)(3)’s in my professional life too.  In the past couple years, there have been a lot of articles on the way that big nonprofits have made a big impact on social media, and rightly so: the HRC’s amazing equality...

Continue reading

Influence on TwitterWhat is Influence – and Can it Be Measured? According to the Merriam-Webster dictionary, influence is defined as being “the power to change or affect someone or something, the power to cause changes without directly forcing them to happen.” This idea of influence on social media has hooked marketing and public relations professionals, because the...

Continue reading

Facebook for BusinessGrow Your Business on Facebook Looking to grow your business presence on Facebook?  Look no further! We’ve taken all 7 of our Facebook marketing guides and combined them into one big beast of a book for those of you who want a comprehensive resource on Facebook marketing without having to hit a download button 7 times....

Continue reading

ice bucket challengeIf you haven’t heard about the Ice Bucket Challenge, you probably haven’t been spending enough time avoiding work by checking your Facebook, Twitter and Instagram streams. This viral monster of a charity initiative is raising money and awareness for the ALS Association (ALS is more commonly known as “Lou Gehrig’s disease”).  It is so copiously...

Continue reading

social media infographicThe fine folks at MainStreetHost have put together a great social media infographic with 10 useful data points for us social media and content marketers.  If you want to see it in its entirety, click here: social media infographic As follows are sections of the infographic for easier reading, and some “ah-has” that came out of it....

Continue reading