Social Media Blog

Twitter shortcutsTwitter Shortcuts for the Social Media Pro Did you know that you can use keyboard shortcuts on Twitter?  Yes, the twitchiest of social media sites allows for shortcuts, making saving time in your Twitter marketing program just a G U away. If you’re thinking, “How much time can I actually save with keyboard shortcuts?” just...

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Social media auditOK, let’s get real: “social media audit” sounds exactly like a project that social media managers really don’t want to do.  But Spring has sprung, and with this time of renewal and rejuvenation it’s a great time to revisit the nuts, bolts and other such connective parts of the social media machine that you brave...

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best time to post on social media“When is the best time to post on social media?” This is one of the most common questions in social media circles, and with so many apps out there to pre-schedule content, it’s a good one to answer when you’re setting your content marketing strategy and calendar. Now, our overall answer would be that engagement for...

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Twitter press releaseMy PR cohort, Marc Cowlin, has recently written a couple articles on press releases.  His first asks the simple question, “To release or not to release?”  His second studies the anatomy of a press release through PR’s glorious history of train wrecks, celebrity rehab and various corporate announcements. As he and I were talking about...

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social media quizThe psychology of sharing is something on which the The New York Times recently did a study.  Out of those results, we created a social media quiz that will tell you what kind of sharer you are.  According to the Times, there are in 6 general types of sharers: Selectives, Boomerangs, Connectors, Altruists, Hipsters and Careerists....

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Final Four PredictionsMarch Madness (which extends into April – it’s madness, I tell you!) is heating up with the Final Four showdown tomorrow night.  When I did my Sweet 16 picks based on nothing but chatter volume, I definitely expected to do better than I did last year: the team I picked to win it all last...

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google paperMarketers are creative people, and for the most part we have a sense of humor about what we do everyday. While it may seem that Those Marketing People have the most free-spirited jobs in corporate America, we do often feel constrained. Like everyone else, we want - or NEED - to blow off steam once in a...

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I had the privilege of attending Social Media Marketing World in the beautiful San Diego, California last week and live tweeted every session I could attend so that I could share my learnings. For those of who that missed the conference, or the tweets, check out some of my favorite words of wisdom below. Facebook...

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Social Media ManagerIs the Social Media Manager Dead? Lately there have been some articles about the future of the Social Media Manager: from a career perspective, is this a position that will be around in the next 5 years?  HootSuite wrote an article last year proclaiming the Social Media Manager dead, saying: Growth in positions with the...

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