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AleksEver wondered who are the most influential women on social media in the UK? Luckily we are global leaders in online and social media analysis, so we have been able to identify ten influential women on twitter, from journalists to CEOs within the UK. To make things fair, we have based their rankings on their...

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Social Media TrendsIn today’s world of constant news bombardment, happening 24/7 on our social media feeds — Twitter, Facebook, Instagram and so on — it has become the norm that social media plays an ever-constant and major role in it and this is true for us in PR, too. (Can you think of anyone who has not...

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facebook content marketingFacebook Graph Search is a powerful tool for marketers: there are all sorts of tips and tricks as to how it can be used to assist your Reach, your business and your hiring process – among other things.  (For more on this, check out our book on using Facebook marketing strategies with Graph Search.) Graph Search...

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number of hitsSadly, the World Cup is over for another 4 years, so –  instead of moping – we thought it would be a great idea to put together a summary of the World Cup Coverage from social media and online news. For the duration of the World Cup (June 12th- July 13th) we at Meltwater  were monitoring...

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marketing on facebook negative feedbackMarketing on Facebook is a pretty hot topic these days, and since we’ve launched all 7 books in our Facebook for Business series, I figured that today would be a fine day to cover some random Facebook marketing tidbits that I learned while writing these.  Here we go… 1. Facebook Zero Affects the Ever-Declining Organic Reach Facebook isn’t giving away...

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Facebook ROIHow can we find the Facebook ROI?  What’s the best way to establish social media KPI’s?  Are we succeeding in our Facebook marketing programs? These questions and more are answered in our 7th and final e-book in our Facebook for business series.  Facebook ROI is dependent upon what sort of return you’re looking for – and...

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Social Media Impact News PRWe all know social media has had a massive impact on PR and News, but until now I hadn’t seen this impact packaged in a way that truly captures the scale. Social media impact  has been widely reported on, discussed and analyzed over the years. Often these studies focus on how social media impacts kids/students,...

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unisocialmediaUK university social media strategy is at the core of our work while working with clients in the education sector, so we thought it would be interesting to learn whether UK University social media output impacted their ability to pull potential students and share some ideas on how a university can increase their social media...

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Engage Your Facebook FansFacebook Business Page Optimization Now that you’ve learned all about how to get more Facebook likes, content marketing on Facebook and how to get more Facebook Fans, it’s time to make sure that all the effort you’re putting into your Facebook business Page pays off. To engage your Facebook Fans, you first need to make sure that you’re reaching them...

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