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Influence on TwitterWhat is Influence – and Can it Be Measured? According to the Merriam-Webster dictionary, influence is defined as being “the power to change or affect someone or something, the power to cause changes without directly forcing them to happen.” This idea of influence on social media has hooked marketing and public relations professionals, because the...

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Facebook for BusinessGrow Your Business on Facebook Looking to grow your business presence on Facebook?  Look no further! We’ve taken all 7 of our Facebook marketing guides and combined them into one big beast of a book for those of you who want a comprehensive resource on Facebook marketing without having to hit a download button 7 times....

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ice bucket challengeIf you haven’t heard about the Ice Bucket Challenge, you probably haven’t been spending enough time avoiding work by checking your Facebook, Twitter and Instagram streams. This viral monster of a charity initiative is raising money and awareness for the ALS Association (ALS is more commonly known as “Lou Gehrig’s disease”).  It is so copiously...

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social media infographicThe fine folks at MainStreetHost have put together a great social media infographic with 10 useful data points for us social media and content marketers.  If you want to see it in its entirety, click here: social media infographic As follows are sections of the infographic for easier reading, and some “ah-has” that came out of it....

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Some of the social media trends that have affected PR and publishing have made it harder for marketers to be effective.  Find out how great content and basic community marketing principles can help you adjust to the new media landscape.One of the big social media trends affecting PR and traditional advertising is one that we digital marketers adopted back in the day when getting users and traffic (as opposed to revenue) was the way to get funding, and that is: give it away for free, and they will come. And so, we marketers inadvertently trained online consumers early...

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Facebook's latest policy change has banned Like-Gating for brands.  What does this mean for your Facebook marketing program?First it was the organic reach throttle, now it’s Like-Gating: Facebook is cracking down on brands again for policies that they themselves encouraged as a free and easy way to get more Facebook fans, and it has the marketing world all in a-twitter (literally – I heard about this on Twitter). The changes start now...

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Facebook for Business 101If you have a brick and mortar business – especially a small business (SMB) – and you’re wondering how to use Facebook, you’ve landed on the right article.  As follows are 5 quick things that every SMB and brick and mortar business should be doing to maximize the power of Facebook. One quick note: Facebook rewards engagement...

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state of digitalIt is part of our job to know who and what to look out for in the marketing industry, which includes knowing which blogs and publications to follow. With the online world becoming more in the foreground of our everyday lives, people are taking to blogging to express their ideas, feelings and tips and tricks....

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AleksEver wondered who are the most influential women on social media in the UK? Luckily we are global leaders in online and social media analysis, so we have been able to identify ten influential women on twitter, from journalists to CEOs within the UK. To make things fair, we have based their rankings on their...

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