Social Media Blog

marketing on facebook negative feedbackMarketing on Facebook is a pretty hot topic these days, and since we’ve launched all 7 books in our Facebook for Business series, I figured that today would be a fine day to cover some random Facebook marketing tidbits that I learned while writing these.  Here we go… 1. Facebook Zero Affects the Ever-Declining Organic Reach Facebook isn’t giving away...

Continue reading

Facebook ROIHow can we find the Facebook ROI?  What’s the best way to establish social media KPI’s?  Are we succeeding in our Facebook marketing programs? These questions and more are answered in our 7th and final e-book in our Facebook for business series.  Facebook ROI is dependent upon what sort of return you’re looking for – and...

Continue reading

Social Media Impact News PRWe all know social media has had a massive impact on PR and News, but until now I hadn’t seen this impact packaged in a way that truly captures the scale. Social media impact  has been widely reported on, discussed and analyzed over the years. Often these studies focus on how social media impacts kids/students,...

Continue reading

unisocialmediaUK university social media strategy is at the core of our work while working with clients in the education sector, so we thought it would be interesting to learn whether UK University social media output impacted their ability to pull potential students and share some ideas on how a university can increase their social media...

Continue reading

Engage Your Facebook FansFacebook Business Page Optimization Now that you’ve learned all about how to get more Facebook likes, content marketing on Facebook and how to get more Facebook Fans, it’s time to make sure that all the effort you’re putting into your Facebook business Page pays off. To engage your Facebook Fans, you first need to make sure that you’re reaching them...

Continue reading

how to use social media for PRPR has always been a social channel.  The holy grail of “earned media,” which means the mention of your brand in a traditional media source like a newspaper or magazine, was considered to be so meaningful partially because the “impression” metric that media outlets like the New York Times gives you wasn’t just about the...

Continue reading

content marketing infographicMarketo recently put together a great content marketing infographic that pits traditional advertising against content marketing in terms of spend and effort.  This makes a lot of sense: advertising is content we’re putting out into the world, after all, but the channels are generally analog.  The biggest difference between content marketing and advertising, though, is...

Continue reading

world cup social listening  World Cup social listening has, thus far, led to some pretty predictable results:  Brazil is still dominating the chatter, which makes a lot of sense considering that they’re the host nation.  The volume of social media World Cup chatter on Twitter has been insane: the @twitterdata handle gives us the highlights per match, with...

Continue reading

more facebook fansMore Facebook Fans are a good thing… as long as those Fans are engaged.  Getting more Fans the right way means maximizing your Facebook Reach and Engagement in order to keep the Fans you have active and engaged with your brand. Facebook Reach and Engagement work hand-in-hand, and with Facebook having throttled organic Reach for...

Continue reading