Menu
Close

Social Media Blog

Real-time monitoring of trending topics is a key part of a modern, data-driven communications program.Monitoring trending topics in real-time is a key part of a modern, data-driven communications program. Modern Marketing Happens in the Now One of the most effective tactics you can implement for public relations (PR), social media and content marketing is real-time monitoring of trending topics online. Trending topics are those that are being talked about the…

Continue reading

kingWe have been told that ‘the customer is king’ for some time, but only in recent years have we truly seen a shift in power. Social media is a key contributor to this revolution and has subsequently encouraged great changes to the business landscape. Finally, we have come to realise that if the customer is…

Continue reading

digital breadcrumbsIf a tweet falls in the forest, does it make a sound? The answer is no. And yes. Can You See the Forest for the Tweets? In 2013 I posed the question, “If a tweet falls in the forest, does it make a sound?” From the perspective of a brand putting out that content and…

Continue reading

marketingminds featured imageIn this week’s #MarketingMinds chat we dived into the topic of industry influencers. With help from our knowledgeable participants, we were able to discover how professionals successfully find key influencers in their industry, as well as how they measure and maintain successful relationships. Q1: What are your top tips on finding key industry influencers? We found…

Continue reading

court of public opinionWhether or not the new Sierra Nevada label was going to cause customer confusion is still up for debate, but the court of public opinion has ruled on settling that debate through legal channels. The Tweet is Mightier than the Sword The microbrew community was all hopped up this week over news that Lagunitas filed suit against…

Continue reading

marketing KPISMeasuring engagement is how to best evaluate whether a modern messaging program is working, and out of that we can set our marketing KPIs Actionable Metrics Reflect Achievement, Not Opportunity Historically, those of us on the qualitative side of marketing – PR, social media, events – used the success metrics available to us by our channel partners to…

Continue reading

2015 Resolutions InfographicNew Year’s Resolutions Infographic: 2014 vs 2015 Insights Just like last year, we did a little social listening over the New Year to look at what sort of resolutions folks were chatting about for 2015.  This year’s list has a few familiar sights – quitting smoking, losing weight, being more spiritual – but there was an overall shift in tone over…

Continue reading

shutterstock_240651844Let it go? But we can’t. First of all, apologies for planting the song in your head once again today, but you know that if we hadn’t done so, somebody else would have! It’s been over a year since the release of Frozen and the craze has yet to melt. Since its release in November…

Continue reading

social PRWhen our message goes viral, it’s no longer a broadcast: it’s a conversation. 4 Social PR Effects | 4 As we’ve covered in our 4-part social PR series, one of the biggest shifts that social media has wrought upon the PR function is that we are no longer in a monologue marketing model: we are…

Continue reading