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G20 social listeningBarack Obama + Cuddles = ?????? With the conclusion of the G20 summit and APEC the week previous, there’s been no shortage of opportunities to play Word Cloud Mad Libs — Geopolitical Edition. As world leaders geared up for moments of great cooperation (and occasionally great awkwardness), we’ve been monitoring various conversations with our social listening tool...

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G20 pre-buzz infographicG’Day G20 We Australians are thrilled to host the G20 Leaders’ Summit in sunny Brisbane (Queensland) on 15 – 16 November 2014.  The Leaders’ Summit is the most important event in the G20 year and will be chaired by the current G20 President, Australia’s Prime Minister Tony Abbott. The summit is the most significant meeting of...

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social media PR4 Social Media Disruptors of PR The power of social networks has dramatically and quickly transformed public relations in a way that very few could have expected.  Understanding how social media has disrupted modern PR helps us wrap our heads around aligning our communications programs in a way that puts both disciplines in lockstep in order to amplify our messaging....

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Social media Engagement on HalloweenWith every man and his dog (literally) celebrating Halloween, it comes as no surprise that this multi-million pound industry is often hijacked by brands as a way of tapping into the global conversation. Using this globally recognised event for marketing activities is an effective way to ensure visibility, and in doing so naturally increases social...

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marketing KPISActionable Metrics Reflect Achievement, Not Opportunity Historically, those of us on the qualitative side of marketing – PR, social media, events – used the success metrics available to us by our channel partners to provide marketing KPIs for our programs.  The most common ones we used typically had to do with community size: impressions, reach, fans, etc. Listing our...

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big data marketingQuality is simple, not easy Back when we consumed and created messages on products made of paper, the reason that a personal Rolodex was so valuable to the PR profession was simple: the targeted, quality interaction it afforded was more likely to lead to engagement than blindly throwing out a release on the wire, or...

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Social PR isn't just about reader engagement - the journalism industry depends on social media channels for story ideasSocial PR Shapes Journalism Before the Story is Written Being marketers ourselves who work with other marketing and PR folks from around the world, we talk a lot about the convergence of social media and PR, and how the conversational nature and word-of-mouth engagement goal of social media marketing has irretrievably changed public relations from a monologue model...

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bendgateApple’s Fall season has been less-than-stellar from a social sentiment perspective, and social media channels have been lit up with everything from rants about U2 to competitor ad campaigns.  This is bad news for Apple, of course, but it’s also good news: if people didn’t care, they wouldn’t bother talking about it.  Apple’s rocky September...

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newsjackingFacebook announced yesterday that they’re tweaking the Newsfeed to prioritize “trending” posts that match current events.  What this means is that when you’re watching the big game on TV, your Facebook feed will now work more like Twitter: the content around that game will be prioritized over, say, the terrible picture of you in the plaid...

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