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PRSA international takeaways 2014The PRSA International Conference in Washington D.C. ended yesterday, and one of the most interesting things to my mind is that the 3 top takeaways prove themselves in my ability to write this article at all: I didn’t go to the conference. While other Meltwater folks did go, I was here in San Francisco and used...

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big data marketingQuality is simple, not easy Back when we consumed and created messages on products made of paper, the reason that a personal Rolodex was so valuable to the PR profession was simple: the targeted, quality interaction it afforded was more likely to lead to engagement than blindly throwing out a release on the wire, or...

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happy journalistGetting the right journalist to pick up our story may be as simple as alleviating stress points for them.  A study conducted by UK agency 10 Yetis revealed some of the loves, headaches and stresses of journalists in dealing with PR pros throughout the course of their typical day. Among the more interesting results they...

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media impressions-engagementQuality Engagement Gives Meaning to Vanity Metrics Finding a good brand advocate is a lot more valuable than looking at the number of your Twitter followers: the most powerful thing about impressions in a socially networked age is that they lead to engagement and word-of-mouth marketing.  The more engagement there is, the better the chances of even more impressions...

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blogger outreachAfter a shaky entrance to the Communications Professionals cocktail party, bloggers are now willingly invited.  This article will tell us why we care, and list a few tips for great blogger outreach. The Indirect Pitch Can Be a Strike Blogs, like social media channels, give PR professionals earned media: if a blogger mentions our brand...

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dear sophie adAs suggested in my last post on brand storytelling for business, stories should always include more than just facts; they need to tell a compelling story in order to pull readers in.  True brand attachment evokes emotion from our consumers and, while that can be a double-edged sword (as Apple found in September), that sort of attachment...

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millennials_selfie2It turns out that Millennials depend upon brand content more than we think – and some prefer it. Surprised? I was. In a Havas Worldwide study entitled: “The Hashtag Nation: Marketing to the Selfie Generation” they find that brands actually play a very key role in the content offered for young people to share - and they’re receptive to it....

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brand storytellingThe reason storytelling works in PR and marketing is that it allows us to paint a picture, draw our customer-readers in, and take them on a journey into discovering what our brand is all about. It does this through feelings, sentiments and ideas which the particular story conjures up, and after relating it in a...

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Ben & Jerry's favoriteWhat is Brand Attachment? You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment? And, how does brand attachment differ from brand loyalty? In a breakout session by JoAnn Sciarinno at Content Marketing World last week, brand attachment was defined as “the emotional connection between...

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