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Snapchat DiscoverSnapchat’s fairly well-known at this point for bucking the trend, and Discover is no exception. The company that famously turned down a $3B offer from Facebook took a swipe at them in its Discover launch blog post, declaring, “This is not social media. Social media companies tell us what to read based on what’s most recent…

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brand reputation managementThe online world adds a new dimension to your business and brand – and ultimately your reputation – because the same brand can be perceived differently by different audiences. With three billion active users of the internet worldwide, it’s definitely worth thinking about adding brand reputation management to your 2015 plan.   The best way to manage…

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shutterstock_223323460Are you managing most or all of the marketing roles in your organization? Nonprofits, small business and startup marketers all have something in common: not enough time or resources. But never fear: here are 4 tips to help.   The Curse of the Marketing Generalist After years of doing nonprofit marketing, I ran into a…

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marketingminds featured imageLast Friday, marketing and PR professionals alike gathered to discuss our #MarketingMinds chat topic of the week- using social media in crisis communication. Q1 What are your top tips for integrating social media into a crisis communication plan? @Finn_PR feel that preparation is key. They suggest we plan for different scenarios so if a crisis was…

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social businessSocial News Is A Media Must In the age of social media democratization, news distribution is no exception.  Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles…

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The Patriots and their PR team might want Deflategate to go away, but the topic won't die so easilyThe Patriots and their PR team most assuredly want to bench Deflategate, but the crowd is keeping it alive Usually, the week leading up to the Super Bowl is a great PR week for the two teams playing.  But this year the Patriots are having a rough go. The “Deflategate” scandal just refuses to… well, deflate.…

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marketingminds featured image  This week in #MarketingMinds, Meltwater was fortunate enough to be graced with the presence of a number of PR pros who gathered on @Meltwater to discuss our theme of the week- Measuring PR.   Q1. How do you measure the success of your PR campaigns and benchmark against competitors? @kate_hamilton expressed the need for…

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court of public opinionWhether or not the new Sierra Nevada label was going to cause customer confusion is still up for debate, but the court of public opinion has ruled on settling that debate through legal channels. The Tweet is Mightier than the Sword The microbrew community was all hopped up this week over news that Lagunitas filed suit against…

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SuccessPicture this. It’s 9AM. Coffee is brewing and we’ve just logged into Twitter to catch up on this morning’s news. We scan to find out what people are getting up to and then we see it, hashtag galore over an event we had no idea about. We’ve all been there, we’re only human, but missing…

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