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PR EngagementIn today’s tech-fueled communications ecosystem, we PR pros shouldn’t feel like it’s impossible to measure our activities. We now have tools available to measure and report on how we’re moving the needle by generating engagement with our PR efforts. Better Tools Drive Better PR Engagement It’s crucial for PR professionals to find the connection between data...

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social media PR4 Social Media Disruptors of PR The power of social networks has dramatically and quickly transformed public relations in a way that very few could have expected.  Understanding how social media has disrupted modern PR helps us wrap our heads around aligning our communications programs in a way that puts both disciplines in lockstep in order to amplify our messaging....

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PR MetricsPR metrics – like the metrics associated with other relationship marketing disciplines (events, social media) – have been traditionally hard to come by.  But in today’s communications landscape, it’s a lot easier than it used to be to set data-driven PR metrics that upper management can understand and appreciate.  Here’s how: 1) Understand that Engagement is...

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This stock photos says, "This hand belongs to a person who is demonstrating some mad business skills in her public relations plans, and wowing her bosses with her mad data-driven PR metrics."PR is Social Marketing Public relations has always been a social medium: the fundamental goal of every PR program is to start and maintain valuable conversations and relationships in the market. Social networks turned marketing on its ear by fundamentally shifting our communications landscape.  No longer is marketing a monologue; we are now operating in a dialogue...

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PRSA international takeaways 2014The PRSA International Conference in Washington D.C. ended yesterday, and one of the most interesting things to my mind is that the 3 top takeaways prove themselves in my ability to write this article at all: I didn’t go to the conference. While other Meltwater folks did go, I was here in San Francisco and used...

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big data marketingQuality is simple, not easy Back when we consumed and created messages on products made of paper, the reason that a personal Rolodex was so valuable to the PR profession was simple: the targeted, quality interaction it afforded was more likely to lead to engagement than blindly throwing out a release on the wire, or...

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happy journalistGetting the right journalist to pick up our story may be as simple as alleviating stress points for them.  A study conducted by UK agency 10 Yetis revealed some of the loves, headaches and stresses of journalists in dealing with PR pros throughout the course of their typical day. Among the more interesting results they...

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media impressions-engagementQuality Engagement Gives Meaning to Vanity Metrics Finding a good brand advocate is a lot more valuable than looking at the number of your Twitter followers: the most powerful thing about impressions in a socially networked age is that they lead to engagement and word-of-mouth marketing.  The more engagement there is, the better the chances of even more impressions...

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blogger outreachAfter a shaky entrance to the Communications Professionals cocktail party, bloggers are now willingly invited.  This article will tell us why we care, and list a few tips for great blogger outreach. The Indirect Pitch Can Be a Strike Blogs, like social media channels, give PR professionals earned media: if a blogger mentions our brand...

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