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millennials_selfie2It turns out that Millennials depend upon brand content more than we think – and some prefer it. Surprised? I was. In a Havas Worldwide study entitled: “The Hashtag Nation: Marketing to the Selfie Generation” they find that brands actually play a very key role in the content offered for young people to share - and they’re receptive to it....

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brand storytellingThe reason storytelling works in PR and marketing is that it allows us to paint a picture, draw our customer-readers in, and take them on a journey into discovering what our brand is all about. It does this through feelings, sentiments and ideas which the particular story conjures up, and after relating it in a...

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Ben & Jerry's favoriteWhat is Brand Attachment? You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment? And, how does brand attachment differ from brand loyalty? In a breakout session by JoAnn Sciarinno at Content Marketing World last week, brand attachment was defined as “the emotional connection between...

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Content Marketing WorldThis year’s Content Marketing World conference was full of back-to-back breakout sessions, keynote addresses (the last and not least of which was by Mr. Kevin Spacey), and networking with some of the most brilliant minds in Content Marketing. So, how does one choose just five key takeaways from an event filled with such a wealth of...

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Kevin SpaceyThe closing of Content Marketing World came upon us all today, with the closing keynote by none other than Mr. Frank Underwood himself: Kevin Spacey.  You might be thinking, “What does Kevin Spacey know about Content Marketing?”  Well, to all of our delighted surprise, quite a bit:  he was both eloquent and quick-minded in his speech, and noted that there are...

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JournalismI’m here at Content Marketing World in Cleveland, Ohio, and really excited to hear about everything content, for all my fellow content marketers out there! That includes our favorite topic in PR these days: brand journalism. You’ve heard it talked about on Twitter. You’ve heard it mentioned on all sorts of blogs. PR Daily is even putting...

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cause related marketing on facebookBack to School is usually a time for brands to throw big sales and capitalize on the fact that moms and dads are rushing to the store to stock up on supplies for their kids. So, it was refreshing to see that a handful of companies are also using the time to show their charitable...

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Flight SchoolAlways the ones to stay on top of what PR professionals and marketers need to be more successful, Twitter has launched a new online training program for agencies called Flight School. The new training hub is designed to familiarize shops with Twitter and help them keep abreast of new features (like the Flock to Unlock...

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big dataIn this fourth and final installment of our series on top social media trends in PR, I’m going to talk about Big Data.  Big data is a big deal, and it’s affecting all of marketing.  What Is Big Data? The exact definition of Big Data is: “any voluminous amount of structured, semi-structured and unstructured data that has...

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