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cause related marketing on facebookBack to School is usually a time for brands to throw big sales and capitalize on the fact that moms and dads are rushing to the store to stock up on supplies for their kids. So, it was refreshing to see that a handful of companies are also using the time to show their charitable...

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Flight SchoolAlways the ones to stay on top of what PR professionals and marketers need to be more successful, Twitter has launched a new online training program for agencies called Flight School. The new training hub is designed to familiarize shops with Twitter and help them keep abreast of new features (like the Flock to Unlock...

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big dataIn this fourth and final installment of our series on top social media trends in PR, I’m going to talk about Big Data.  Big data is a big deal, and it’s affecting all of marketing.  What Is Big Data? The exact definition of Big Data is: “any voluminous amount of structured, semi-structured and unstructured data that has...

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ice bucket challengeRecently, we’ve seen a fundraising campaign gone viral in the unstoppable Ice Bucket Challenge, which supports the ALS Association. ALS, or Lou Gehrig’s disease, affects approximately 30,000 people nationwide and 400,000 worldwide; this campaign has led to over 1.2M videos being uploaded to YouTube. To put the success of this campaign into perspective: that’s 40 ice water...

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native advertisingMy previous posts on social media PR have gone over specific tactics of social media used in PR or overarching themes in its usage; now, I’ll talk a little bit about both. Native advertising and social discovery are two aspects of the PR/Marketing world that have become more prevalent recently, and you may not have even noticed...

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Flock to Unlock_TwitterTwitter recently launched its Flock to Unlock feature and it’s already making waves.  Several brands – including Puma, Bonobos and the Discovery Channel’s Shark Week – are already using it successfully to increase followers and engagement. Since we’ve been talking about the ways social media are now part of PR, one of the most interesting things I’ve...

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Social Media PRIn our last installment on top social media trends in PR, I discussed specific ways that PR is being driven into the future with the addition of trends to help move the needle. Now, in Parts Two to Four, I’ll delve a little deeper into some specific objectives and how they can improve the richness of PR efforts. Here...

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Broadcast Press Release via FacebookLately there’s been a question floating around the PR community (dare I repeat it?):  is the press release, as we know it, dead? We recently discussed this very issue, here: Did Google Kill the Press Release? (No, Just Press Release SEO?) So, what do I think? Well, I think that the press release is still alive and...

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Nescafe FB ExampleSo you’ve crafted the perfect PR campaign to create buzz for your new product launch. You’re now looking for ways to extend your reach and increase buzz. How could you amplify that buzz using Facebook? This is what we’ll touch on in this post with some examples from companies we think have done it well. Adding...

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