Public Relations Blog

Nescafe FB ExampleSo you’ve crafted the perfect PR campaign to create buzz for your new product launch. You’re now looking for ways to extend your reach and increase buzz. How could you amplify that buzz using Facebook? This is what we’ll touch on in this post with some examples from companies we think have done it well. Adding...

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Social Media TrendsIn today’s world of constant news bombardment, happening 24/7 on our social media feeds — Twitter, Facebook, Instagram and so on — it has become the norm that social media plays an ever-constant and major role in it and this is true for us in PR, too. (Can you think of anyone who has not...

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Social Media Impact News PRWe all know social media has had a massive impact on PR and News, but until now I hadn’t seen this impact packaged in a way that truly captures the scale. Social media impact  has been widely reported on, discussed and analyzed over the years. Often these studies focus on how social media impacts kids/students,...

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how to use social media for PRPR has always been a social channel.  The holy grail of “earned media,” which means the mention of your brand in a traditional media source like a newspaper or magazine, was considered to be so meaningful partially because the “impression” metric that media outlets like the New York Times gives you wasn’t just about the...

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PR Video - Stuff PR People SayEntertaining YouTube videos about PR are few and far between. As a matter of fact, now that I am thinking about it, I can’t remember seeing many fun PR videos, ever, pretty much anywhere (with the obvious exception of the PR video I produced). I guess this is why I was excited when the classic...

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Hire PR FirmSo, you’re thinking it’s time to hire a PR firm? Great, I can help! I have hired 6 or 7 (and fired a few). While the process might seem simple, in truth it is hard to do well. By “well” I mean hiring the right firm, for the right reasons, with goals set to deliver...

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paddypower traitorThe World Cup has finally arrived! We’ve been waiting for 4 years for this moment, and marketers and advertisers are jumping on the opportunity to launch some great World Cup Marketing campaigns and get people talking! We’ve put a list together of our favorite World Cup marketing campaigns, so far… World Cup Marketing: Paddy Power...

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Content StrategyMany believe that content strategy is riddled with complications, including such scary showstoppers as budget, resources, technology … and the ever-dreaded ROI. These rumored challenges often serve as a barrier to entry into the one marketing discipline everyone is talking about today: content marketing. While these barriers are indeed real, and need to be considered...

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content strategy, PR & social media program cycleContent Strategy, PR & Social Media: the Holy Trinity of Brand Marketing Your content strategy is, at its core, a messaging platform.  That platform should ideally dictate both your social media and PR programs: after all, the main difference between social media and PR at this point is simply one of channel.  Whereas PR looks...

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