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ice bucket challengeRecently, we’ve seen a fundraising campaign gone viral in the unstoppable Ice Bucket Challenge, which supports the ALS Association. ALS, or Lou Gehrig’s disease, affects approximately 30,000 people nationwide and 400,000 worldwide; this campaign has led to over 1.2M videos being uploaded to YouTube. To put the success of this campaign into perspective: that’s 40 ice water...

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native advertisingMy previous posts on social media PR have gone over specific tactics of social media used in PR or overarching themes in its usage; now, I’ll talk a little bit about both. Native advertising and social discovery are two aspects of the PR/Marketing world that have become more prevalent recently, and you may not have even noticed...

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Flock to Unlock_TwitterTwitter recently launched its Flock to Unlock feature and it’s already making waves.  Several brands – including Puma, Bonobos and the Discovery Channel’s Shark Week – are already using it successfully to increase followers and engagement. Since we’ve been talking about the ways social media are now part of PR, one of the most interesting things I’ve...

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Social Media PRIn our last installment on top social media trends in PR, I discussed specific ways that PR is being driven into the future with the addition of trends to help move the needle. Now, in Parts Two to Four, I’ll delve a little deeper into some specific objectives and how they can improve the richness of PR efforts. Here...

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Broadcast Press Release via FacebookLately there’s been a question floating around the PR community (dare I repeat it?):  is the press release, as we know it, dead? We recently discussed this very issue, here: Did Google Kill the Press Release? (No, Just Press Release SEO?) So, what do I think? Well, I think that the press release is still alive and...

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Nescafe FB ExampleSo you’ve crafted the perfect PR campaign to create buzz for your new product launch. You’re now looking for ways to extend your reach and increase buzz. How could you amplify that buzz using Facebook? This is what we’ll touch on in this post with some examples from companies we think have done it well. Adding...

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Social Media TrendsIn today’s world of constant news bombardment, happening 24/7 on our social media feeds — Twitter, Facebook, Instagram and so on — it has become the norm that social media plays an ever-constant and major role in it and this is true for us in PR, too. (Can you think of anyone who has not...

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Social Media Impact News PRWe all know social media has had a massive impact on PR and News, but until now I hadn’t seen this impact packaged in a way that truly captures the scale. Social media impact  has been widely reported on, discussed and analyzed over the years. Often these studies focus on how social media impacts kids/students,...

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how to use social media for PRPR has always been a social channel.  The holy grail of “earned media,” which means the mention of your brand in a traditional media source like a newspaper or magazine, was considered to be so meaningful partially because the “impression” metric that media outlets like the New York Times gives you wasn’t just about the...

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