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marketingminds featured image  This week in #MarketingMinds, Meltwater was fortunate enough to be graced with the presence of a number of PR pros who gathered on @Meltwater to discuss our theme of the week- Measuring PR.   Q1. How do you measure the success of your PR campaigns and benchmark against competitors? @kate_hamilton expressed the need for…

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court of public opinionWhether or not the new Sierra Nevada label was going to cause customer confusion is still up for debate, but the court of public opinion has ruled on settling that debate through legal channels. The Tweet is Mightier than the Sword The microbrew community was all hopped up this week over news that Lagunitas filed suit against…

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SuccessPicture this. It’s 9AM. Coffee is brewing and we’ve just logged into Twitter to catch up on this morning’s news. We scan to find out what people are getting up to and then we see it, hashtag galore over an event we had no idea about. We’ve all been there, we’re only human, but missing…

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social PRWhen our message goes viral, it’s no longer a broadcast: it’s a conversation. 4 Social PR Effects | 4 As we’ve covered in our 4-part social PR series, one of the biggest shifts that social media has wrought upon the PR function is that we are no longer in a monologue marketing model: we are…

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Social PR source credibilitySource credibility was one of the first aftershocks of user-generated content, with the initial shockwaves coming with the first wave of blogging. Social networks amplify the source credibility effect to the point of disruption.   4 Social PR Effects | 3 Source credibility is one of those topics that was debated before social networks: we…

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social PROur PR messaging channels don’t work the same way they used to, thanks to the new social PR model. 4 Social PR Effects | 2 As we discussed in Part 1 of our Social PR Disruption series, social networks have changed our communications programs due to changing the way that our personal communications work.  The…

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social PRPR has changed at the… thumbs… of social media.  Our target audience is one arena that’s been fundamentally disrupted. 4 Social PR Effects | 1 Social technology has changed the way people communicate: sharing a message with a friend doesn’t take a mail carrier, a phone or a tin can anymore – nor does it have to be…

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bbbThe end of the year also marks the start of many things. It’s time for celebrating and witnessing our colleagues a little worse for wear at the Christmas doo, the lead up to some much needed time off and dates with the family – or if you’re anything like me – a date or two with Nextlix.…

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PR EngagementModern PR is about spurring engagement that move your brand story forward. In today’s tech-fueled communications ecosystem, we PR pros shouldn’t feel like it’s impossible to measure our activities. We now have tools available to measure and report on how we’re moving the needle by generating engagement with our PR efforts. Better Tools Drive Better PR…

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