It’s no secret that Latin America is "loco" for social media, however, online news sites are also hugely popular and are always bubbling with activity from the millions of people they draw in every day. Today four out of five internet users in the region are plugged into social networks; Facebook boasts almost 40 million users in Mexico, Argentina, and Brazil alone. Interestingly, journalistic integrity and trust in the media have changed as social media use has increased.

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In the immortal words of Bob Dylan, The Times They Are A-Changin.‘ We’ve experienced over the last year or two a seismic shift online that is forcing publishers to change from their old business models to new ones. At the heart of this massive transformation is the brave, new e-world we are living in, as Jorn Lyseggen, CEO and founder of Meltwater Group, summarizes here in this video footage from our Future of Content panel debate.

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Another great PRSA International Conference is behind us and San Francisco sure didn’t disappoint. Power to the people in hippie town USA! And yes it’s the inter-networking of the attendees that made this conference so valuable.

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Meltwater is proud to be a gold sponsor at the PRSA International Conference coming up October 14th-16th in San Francisco. If you will be attending the conference, make sure to download the conference app on your mobile device (iPhone/iPad or Android). The blog post below was published on the PRSA ComPRehension blog, and highlights our upcoming workshop on Sunday, Oct. 14th.

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