Public Relations Blog

press release anatomyAfter I published a recent article about how to decide if a press release should be written, I found myself in a few deeper discussions about the release itself. From these conversations I learned I have 2 more related articles ahead of me: Press release anatomy/history, and press release SEO/effectiveness. In order to understand press...

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google paperMarketers are creative people, and for the most part we have a sense of humor about what we do everyday. While it may seem that Those Marketing People have the most free-spirited jobs in corporate America, we do often feel constrained. Like everyone else, we want - or NEED - to blow off steam once in a...

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The one question every PR pro hears regularly - "should we issue a press release?"Let’s face it; rarely a week goes by where a PR pro isn’t asked to write a press release announcing “BIG NEWS.” While PR professionals all evaluate these requests differently, there is one constant we all agree on: these requests don’t always make sense. In some instances a press release is a great idea for...

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pr pitchMy previous post, 5 Reasons your PR Pitch is Falling Flat, has been quite the hit in one of my favorite LinkedIn Groups – and experts from all different backgrounds have weighed in on their best tips to increase your story’s chances of getting picked up. See some of the great tips from industry experts...

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ad screenshotYou never know what you’ll experience in the epicenter of interactive and tech, AKA SXSW.  For example, I wasn’t’ sure what I’d get from a session titled “Content & Commerce: The Digital Cronut.” I like Cronuts and I thought Ben Leher, cofounder of Thrillist and partner at JackThreads, might have some interesting PR insights, so...

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facebook marketing tipsLike most businesses, PR agencies can benefit from a well-thought out Facebook presence and strategy. Facebook is not only great for brand awareness, but is a proven lead generation and customer support channel. If you don’t already have a Facebook Business Page, it’s high time for you to sign up – it’s easy! Once the...

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A PR pitch must always be newsworthy, an OMG response is always a good thing!When was the last time you opened your favorite magazine and found a story that simply didn’t fit with all of the other articles or the magazine’s overall theme? The answer to this question is – or should be – never.  Magazines, like all media, have one job: to deliver content that’s relevant to their...

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There’s nothing more disappointing than spending an inordinate amount of time on something, only to have it fail. Even worse than having it fail, though, is not learning from the failure. If you’ve had a pitch fall flat in the past, what have you learned from it? Here are some of the things I’ve learned:...

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Meltwater-Infographic-mod3No one likes a crisis, but as any PR pro will tell you, crises happen. Since you never know exactly when you’ll need to slip into crisis communication mode, the best bet is to be prepared! Over the past few months we’ve have been talking about crisis communications with our friends at Marketing Tech Blog....

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