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Meltwater Success Blog

Dear MWDear MW, I work at a small PR agency and one of my new clients develops radio frequency identification (RFID) technology. To be honest…I had no idea what RFID was until last week and in such a niche industry it’s been impossible to find great journalists (not to mention I’ve spent the better part of…

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Alumni Relations Media MonitoringDuring my time in college, I worked at the Harvard College Fund calling alumni and asking for money. It was a fun job and I loved hearing stories from alumni, but it wasn’t always an easy sell. However I did learn more about how universities interact with alumni and solicit donations. For any university, maintaining…

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Social Listening Through the StormHow can social listening help your customers weather the storm? The US (and many other parts of the world for that matter) has experienced some extreme weather in the last few years: from flooding and tornados in the Midwest, to Hurricane Sandy and the recent polar vortex. In the midst of these natural disasters, people…

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87971113 copyAs a PR Agency, how do you get news clips to clients? Today’s PR agencies take an integrated approach to meeting clients’ needs, incorporating traditional PR services like event management and analyst/media relations along with services like social community management and paid search. No matter how integrated or social an agency becomes, many of the…

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Content Marketing Word CloudWe all know it: content marketing is so hot right now (Zoolander, anybody?). While the idea isn’t new, content marketing as a discipline has invaded marketing departments across industries. Using engaging content to achieve marketing goals attracts a well-targeted audience without the guesswork required in advertising, and organically promotes word-of-mouth sharing. One of the challenges…

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Become Quotable with Media MonitoringDon’t be caught off guard when the media asks for a comment! When a journalist calls asking for your organization’s stance on an issue, it pays to be well-informed. Whether you’re the CEO, the spokesperson or the PR specialist, it’s important that any quote you give to the media is not only in line with…

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Meltwater Buzz Home TabWe all know that there’s a lot of data on social media. In fact, Meltwater Buzz pulls in, analyzes and indexes more than 2.5 billion conversations monthly. With all the noise out there, insights pulled from across an online community are often more valuable for marketers than any individual post. The Home tab in Meltwater…

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Brazil is leading the charge in the Viernes Negro / Lunes Cyber tradition, with 50% more internet traffic than usual.My colleague Marc recently wrote a blog post on brand advocacy likening his mom to the ideal advocate. He hit it spot on: moms always support your “brand,” they defend you in public and are never afraid to tell others how amazing you are. While moms are built-in advocates, finding brand advocates for your business…

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Check out the new Meltwater Buzz!Take your social marketing efforts to the next level, and check out the brand new Meltwater Buzz! We’ve beefed up Buzz to make your social listening, social engagement and community management even easier.     Review Sites. We’ve added more than 140 review sites to Buzz, including Amazon, Glassdoor, TripAdvisor, Yellow Pages and more! Robust…

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