This year’s Content Marketing World conference was full of back-to-back breakout sessions, keynote addresses (the last and not least of which was by Mr. Kevin Spacey), and networking with some of the most brilliant minds in Content Marketing. So, how does one choose just five key takeaways from an event filled with such a wealth of...Content Marketing
September 16, 2014
Content Marketing
This year’s Content Marketing World conference was full of back-to-back breakout sessions, keynote addresses (the last and not least of which was by Mr. Kevin Spacey), and networking with some of the most brilliant minds in Content Marketing. So, how does one choose just five key takeaways from an event filled with such a wealth of...
September 12, 2014
Content Marketing
If you weren’t lucky enough to visit Cleveland for Content Marketing World’s annual extravaganza, don’t worry: the top takeaways from Kevin Spacey and our own Christine Oneto (whose wrap-up will grace the blog on Monday) have saved you the flight. One of the most interesting things about setting content strategy, to my mind, is something that...
September 11, 2014
Content Marketing
The closing of Content Marketing World came upon us all today, with the closing keynote by none other than Mr. Frank Underwood himself: Kevin Spacey. You might be thinking, “What does Kevin Spacey know about Content Marketing?” Well, to all of our delighted surprise, quite a bit: he was both eloquent and quick-minded in his speech, and noted that there are...
July 3, 2014
Content Marketing
PR has always been a social channel. The holy grail of “earned media,” which means the mention of your brand in a traditional media source like a newspaper or magazine, was considered to be so meaningful partially because the “impression” metric that media outlets like the New York Times gives you wasn’t just about the...
June 30, 2014
Content Marketing
Marketo recently put together a great content marketing infographic that pits traditional advertising against content marketing in terms of spend and effort. This makes a lot of sense: advertising is content we’re putting out into the world, after all, but the channels are generally analog. The biggest difference between content marketing and advertising, though, is...
June 17, 2014
Content Marketing
Content Marketing is a fairly new term on the marketing front, and one that causes my Mom to scratch her head when I try to explain what I do for a living. My normal elevator pitch is: “Content marketing is the combination of digital marketing and creative – we’re producing creative content with a solidly...
June 16, 2014
Content Marketing
Many believe that content strategy is riddled with complications, including such scary showstoppers as budget, resources, technology … and the ever-dreaded ROI. These rumored challenges often serve as a barrier to entry into the one marketing discipline everyone is talking about today: content marketing. While these barriers are indeed real, and need to be considered...
June 11, 2014
Content Marketing
Content Strategy, PR & Social Media: the Holy Trinity of Brand Marketing Your content strategy is, at its core, a messaging platform. That platform should ideally dictate both your social media and PR programs: after all, the main difference between social media and PR at this point is simply one of channel. Whereas PR looks...
May 15, 2014
Content Marketing
Webinar Marketing Strategy: it starts with Power Point Confession: I loathe and despise doing Power Point decks. When I’m told do “do a deck” for anything, I feel much the same way that I did in school when I was asked to do math homework. Ugh, math homework. Ugh, Power Point decks. And so, when...