Falling Into a PR Internship
Summer is finally upon us, which means a well-earned break for college students around the country. If you’re a rising senior, you may be physically and mentally preparing for three months at home with your parents (it’s really not that bad). Or your bags may be packed for a jaunt across Europe. You may also be looking for the perfect internship once your final semester begins in the fall.
My recent post, Boston PR Networking Tips for New Grads, Rising Seniors This Summer mentioned networking tips to help students land their dream job or summer internship. Sure, networking is an integral part of the job search, but what are some other ways you can continue the internship hunt through the summer?
- Reading – Two of my favorite PR publications are Bulldog Reporter and PR Newser. Both outlets feature industry, people, and agency news, which helps give you a clear picture of the PR world. If you come across an agency that is doing exciting things, check out their website for job openings.
- Writing – With school out, now’s a great time to start a blog and share your insights, from your studies and interests. By sharing your posts on Twitter using PR-appropriate hashtags, you might be able to get agency leaders and hiring departments to organically visit your blog. And, if they like what they see, they may even approach you for a job.
- Shadowing – Revisit your list of favorite PR agencies and pick two or three that you’d like to learn even more about. Approach the HR director and inquire about possible job shadowing programs they may have. And, if you’re skeptical about whether this may lead to something down the road, Jacqui Zannos, a rising senior at Union College, reached out to me last year and shadowed a few Marchers for a week last July – and she officially started as our summer intern on Monday.
The next three months will go by in a flash, so why not get ahead of the game and land the perfect internship today? Whether you need final internship credits before graduation or just a foot in the marketing and PR door, now is the best time to start.
Once you nail that Marketing or PR internship, shine in your new position with tips from our on-demand webinar, How to Be a Top PR or Marketing Intern.