Shaking Things Up

Our mission statement sums it up best:

"The Meltwater Group enters growth markets where new technology enables outsiders to challenge existing business models and market leaders sleeping in class."

We like to visualize the Meltwater strategy like the petals on a flower. At the center of the flower is the core: our global sales infrastructure, made up of people who are passionate about sales and have a strong knowledge of local business and culture. The petals make up our different product offerings.

Our business approach is built around creating or acquiring innovative Software as a Service (SaaS) technologies and then leveraging our sales organization and worldwide infrastructure to quickly bring these solutions to market.

While our current product offerings target different audiences, they all share common traits:

• Business-to-business point solutions
• Can be implemented globally
• Applicable to most business segments
• Low price point
• Easy to implement
• Can be rolled out enterprise-wide or to specific functions
• Easily scaled and expanded